Job Description :
Position: Zonal Trade Marketing Manager
Company: Nitco Ltd
Industry: Building Materials
Role Overview
The Zonal Trade Marketing Manager will be responsible for driving trade marketing initiatives, strengthening brand presence, and ensuring effective channel engagement across the assigned zone. This role requires strong market understanding, execution excellence, and cross-functional collaboration to achieve business objectives.
Key Responsibilities
- Conduct market research, competitive analysis, and user feedback sessions to identify customer pain points and opportunities.
- Collaborate with engineering and design teams to develop product requirements and specifications.
- Drive the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
- Work closely with marketing and sales teams to ensure successful product launches and adoption.
- Track key product metrics and iterate based on data-driven insights.
- Manage stakeholder expectations and communicate progress effectively across teams.
- Track Competition, market information and Industry trends
- Track Network, Brand Pull, Display, promotion and schemes across all connected Target Audience and Influencers from Awareness to Share of Wallet.
- Define Market growth strategy, align the organization to achieving its Annual Target Metrics.
- Lead initiatives to onboard, train, and engage channel partners dealers, retailers, influencers.(architects.masons,interior designer and contractors)
- Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
- Support expansion of exclusive stores (Franchisee) , MBOs and enhance customer experience at touchpoints.
- Plan and execute zonal retail activations, roadshows, and influencer meets.
- Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility.
- Ensure proper branding at exhibitions, trade events, and dealer meets.
- Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
- Regular reporting on trade marketing KPIs footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
- Effectively managing marketing budgets for the zones.
- Timely Invoice submission and monthly provisions.
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