Job Description
Retail Sales & Operations
- Own topline & bottom line performances for all EBO/FOFO/COFO/COCO stores across South & West.
- Drive LTL growth, SPSF, conversion and ticket sizes across the zone.
- Monitor store level inventory health, sell through, ageing and replenishment.
- Review and improve store productivity and operational efficiencies.
Store Operations Excellence
- Define, implement and continuously upgrade retail SOPs across all formats (FOFO, COCO & COFO's)
- Implement promotional plan as per marketing calendar.
- Ensure adherence to VM standards, brand guidelines and customer experience norms.
- Drive operational discipline in opening & closing routines, audits and compliance.
- Implement & track Customer Experience measurement tools (Mystery Audits, NPS, Audit scores).
- Work closely with L&D to design, 1) frontline selling skills programs, 2) Store manager capability frameworks.
Business Development & Expansion
- Identify and evaluate new market opportunities across Tier 1-3 cities in both high street and Malls.
- Drive Linen Club expansion through FOFO/COFO/COCO models.
- Lead franchisee/investor sourcing , negotiation and onboarding.
- Assess store feasibility , commercial viability and ROI for new locations.
- Coordinate with real estate, legal and finance teams for closures, renewals and renegotiations.
- Explore new formats or models (consignment, cluster led expansion etc.)
Team Leadership & Capability Building
- Lead a large zonal team including Regional Managers, Area Managers and support teams.
- Set clear performance targets and conduct regular reviews and coaching.
- Set training calendar with measurable outcomes.
- Build a strong succession pipeline and develop high potential talent.
Stakeholder and cross-functional
- Act as the single point of accountability for the zone.
- Collaborate with merchandising , marketing, supply chain, finance and HR teams.
- Manage senior franchisee relationships and resolve escalations.
- Provide market intelligence and feedback to the central leadership team.
Governance and Compliance
- Ensure compliance and statutory , audit and company policies
- Oversee timely reporting , MIS accuracy and review mechanisms.
Key KPI's
- Sales growth and LTL performance
- Store productivity (SPSF, conversion, ATS)
- Expansion vs Plan (store openings, closures, ROI)
- Franchisee profitability and satisfaction
- Inventory Turns and Ageing
- Promotional calendar
- Team attrition and capability metrics.
