Full-time On-site (Vashi, Navi Mumbai)
About Swarna Bharat TV:
Swarna Bharat TV is a mission-led creative platform telling precise, high-quality stories on Bharat's history, culture, spirituality, and knowledge systems. Our YouTube channel is live with RashtraGaatha, and we're rolling out twelve original showsanimated series, on-field documentaries, studio formats, and feature specials. We pair research-first writing with cinematic craft, and we're preparing our originals for wider distribution, including OTT.
The Role:
We're hiring the Main Graphic Designer for Swarna Bharat TVsomeone who owns our brand system end-to-end and also has strong YouTube thumbnail craft. You'll define per-show visual identities (colors, type, layout grids), translate story hooks into clear, mobile-first visuals, and ship clean, reusable templates that speed up the team across YouTube and social.
What you'll do:
1) Brand & Systems (Primary)
- Build and maintain per-show brand kits in PSD/Figma (color tokens, typography, grids, icons).
- Create on-brand channel banners, lower-thirds, end-cards, event posters, and partner one-pagers.
- Design presentation decks/PPTs with slide masters and consistent visual language.
- Keep assets organized (layer naming, smart objects, export presets, licensed fonts/stock).
2) Thumbnails (Critical Skill)
- Design high-impact YouTube thumbnails (with A/B variants) for 7 weekly shows.
- Turn hooks into simple, subject-led compositions; optimize crop/contrast/scale for mobile.
- Iterate from performance signals (CTR, watch behavior) with quick, focused tweaks.
3) Social & Adaptations
- Adapt designs for Instagram, Facebook, X, LinkedIn, Community tab; create Shorts covers/story tiles.
- Build lightweight templates so editors and SMM can generate platform variants fast.
4) Collaboration & Rituals
- Partner with writers/editors to convert beats into visuals; present options with a short rationale.
- Join our weekly rhythm: Mon Content Room, Wed Edit + Thumbnail Board, Fri Analytics One-Change.
Must-haves
- 36 years of graphic design with YouTube/mobile-first work in portfolio.
- Expert Photoshop (cut-outs, depth/lighting, blend-ifs, dodge/burn, smart objects) and Figma.
- Strong typography and brand systems sense; can set themes/colors across multiple shows.
- Portfolio that includes thumbnails and at least one brand/template system (banners or decks).
- Speed under deadlines; clean files; disciplined licensing/versioning.
Nice-to-haves
- Basic After Effects for subtle still animations.
- Experience iterating from CTR/retention insights.
- Presentation design chops (PPT/Keynote) with reusable masters.
Why join us
- Be the brand owner across seven weekly shows moving toward OTT packaging.
- Mission-led work, fast decisions, and visible on-screen/description credits.
- A craft-respecting team and clear weekly forums for feedback and growth.
How to apply
Apply on LinkedIn or email [Confidential Information] with:
- Portfolio link(s)
- 23 best thumbnails (one-line rationale each)
A 50-word note on why Swarna Bharat TV excites you
Subject:YouTube Thumbnail & Graphic Designer Swarna Bharat TV
Shortlisted candidates will receive a brief form to fill.
