Hiring YouTube Strategist
Company: Vyom India Organics
Location: Noida Extension
Experience Required: Minimum 2 years
Type: Full-Time
About Vyom
Vyom India Organics is a fast-growing Ayurvedic wellness brand creating clean, safe, and effective products for holistic well-being. We are expanding our digital presence and looking for a dynamic YouTube Strategist to build, scale, and optimize our YouTube channel.
Job Role
We are looking for a YouTube Strategist with at least 2 years of experience who has successfully grown a brand or personal YouTube channel (brand channel experience preferred).
The ideal candidate understands YouTube algorithms, content planning, storytelling, analytics, and organic growth strategies.
Key Responsibilities
- Develop and execute a complete YouTube growth strategy for Vyom India Organics.
- Study competitors and industry trends to identify growth opportunities.
- Plan monthly content calendars aligned with brand campaigns.
- Recommend video formats: educational, testimonials, product deep-dives, storytelling etc.
- Write SEO-optimized titles, descriptions, tags, and thumbnails.
- Optimize older videos for better reach and ranking.
- Track KPIs like views, CTR, retention, engagement, and subscriber growth.
- Share weekly and monthly performance reports.
- Identify what's working and adjust the strategy accordingly.
- Work closely with the content team, video editors, and marketing team.
- Suggest hooks, scripts, storylines, and content ideas that resonate with target audiences.
- Ensure content follows brand guidelines and creates high retention.
Requirements
- Minimum 2 years of experience in YouTube channel management or strategy.
- Proven experience growing a brand YouTube channel (preferred) or a personal channel with measurable results.
- Strong understanding of the YouTube algorithm, SEO, and retention techniques.
- Ability to plan content calendars and build video series.
- Strong analytical skills, ability to read YouTube Analytics and convert insights into strategy.
- Excellent communication, creative thinking, and trend-spotting ability.
Preferred Qualifications
- Experience in wellness, Ayurveda, skincare, or D2C brands.
- Knowledge of editing basics (not mandatory).
- Experience with tools like TubeBuddy, VidIQ, Google Analytics, and Notion.
Why to work with us
- Creative freedom without micromanagement.
- Opportunity to build and scale a wellness brand's YouTube channel from scratch.
- Collaborative and growth-focused environment.
