Youtube Outreach Executive

About the Role

We are hiring a mid-level Influencer Outreach Executive to own the full creator journey on

YouTube — from identifying the right creators to getting them onboarded for a campaign. You

will work closely with the YouTube Outreach Lead and be responsible for executing brief-based

creator lists, managing outreach pipelines, negotiating rates, and ensuring smooth onboarding

of confirmed creators.

This is a hands-on, end-to-end role best suited for someone who has prior experience in

influencer marketing and is ready to take ownership of the outreach process independently.

Key Responsibilities

1. Creator Discovery & List Building

• Understand campaign briefs thoroughly and translate them into targeted creator criteria

• Research and shortlist YouTube creators across relevant niches and tiers

• Build structured influencer rosters with key metrics: avg. views, engagement rate,

subscriber count, audience demographics

• Vet creator profiles for content quality, brand safety, and audience authenticity

• Use tools like Social Blade, VidIQ, HypeAuditor for research and validation

2. Outreach & Communication

• Draft personalized outreach emails tailored to each creator or their management

• Reach out via email, DMs, and WhatsApp based on creator availability

• Follow up proactively on non-responses within defined SLA timelines

• Maintain a clear outreach tracker with real-time status updates

3. Negotiation & Confirmation

• Handle initial rate discussions and negotiate within the given campaign budget

• Collect media kits, channel analytics screenshots, and pricing from creators

• Coordinate with creators/managers to confirm deliverables, timelines, and formats

• Escalate complex negotiations or pricing decisions to the Outreach Lead

4. Creator Onboarding

• Share campaign briefs, brand guidelines, and dos and don'ts with confirmed creators

• Collect signed agreements or confirmation emails from creators

• Coordinate internally to ensure creators receive all necessary assets on time

• Serve as the primary point of contact for the creator until content goes live

5. Reporting & Documentation

• Maintain updated roster and outreach sheets at all times

• Share weekly pipeline reports with the Outreach Lead

• Document feedback, learnings, and creator notes after each campaign

Skills Qualifications

Must Have

• 1–2 years of hands-on experience in influencer marketing or creator outreach

• Good understanding of YouTube as a platform – formats, metrics, creator types

• Strong written communication skills – email drafting, follow-ups, negotiation

• Proficiency in Google Sheets / Excel for maintaining rosters and trackers

• Ability to manage multiple campaigns and deadlines simultaneously

• Self-driven with strong ownership and follow-through

Good to Have

• Experience working with YouTube creators or MCNs (Multi-Channel Networks)

• Familiarity with tools: Social Blade, VidIQ, HypeAuditor, or similar

• Understanding of YouTube campaign pricing (CPV, flat fee, dedicated vs. integrated)

• Exposure to brief-reading and campaign planning in an agency setup

Key Performance Indicators (KPIs)

• Number of creators researched and shortlisted per brief

• Outreach-to-response conversion rate

• Creator confirmation rate per campaign

• Time taken from brief receipt to final confirmed list

• Accuracy of roster data and timely status updates

• Smooth onboarding – zero delays due to missing briefs or assets

Why Join Us

• Own the full outreach cycle – not just one part of it

• Work on live brand campaigns across categories

• Direct mentorship from the YouTube Outreach Lead

• Fast-track growth opportunity into a Senior Outreach or Strategy role

• Access to premium creator research and analytics tools

• Young, collaborative, and performance-driven team culture