Youtube Marketing - Senior Associate at Dhan

Role Summary:

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform – Dhan (www.dhan.co) in November 2021.

Dhan's social media presence has been instrumental in our growth and success, and we are excited to scale it further across all platforms. Exceptional content writing skills and a passion for the transformative impact of social media on a company are essential. We seek a team member who shares this vision and enthusiasm.

We're looking for a YouTube Manager to take end-to-end ownership of a portfolio of eight channels spanning trading, investing, commodities, product education, and regional audiences. You'll own channel strategy, creative quality, team leadership, and measurable audience growth, all at once.

Expected Responsibilities:

• Define positioning, audience, content pillars, and growth goals for each of the eight channels; build annual/quarterly plans and weekly programming calendars
• Own the full content journey, idea to publish to post-release analysis, including sourcing ideas from market events, product launches, and audience comments
• Brief hosts, writers, editors, and designers; review scripts for accuracy and clarity; step directly into scripting, packaging, or production when needed
• Own titles, thumbnails, and hooks for priority videos; run structured CTR, retention, and format experiments
• Track views, watch time, CTR, retention, and subscriber growth; turn performance data into specific creative and strategic decisions
• Lead a multidisciplinary team of hosts, writers, editors, and designers; build repeatable workflows from ideation through publishing
• Build interview, podcast, and expert-led series with traders, investors, and analysts
• Partner with Product, Growth, Social, Brand, Design, and Compliance to align content with business priorities

Expected Skills:

• 3–6 years in YouTube, digital video, financial media, or content strategy
• Proven experience growing a finance/trading/investing/fintech YouTube channel (Strongly preferred)
• Strong grasp of financial markets: equities, F&O, commodities, technical/fundamental analysis, investing
• Excellent command of YouTube analytics, SEO, discovery, retention, and packaging best practices
• Comfort with data-driven decisions without losing creative judgement
• Hands-on editing/production familiarity is a plus
• Strong communication and stakeholder management skills

Location: Goregaon West, Mumbai (Preference will be given to candidates residing in Mumbai's Western suburbs).

Apply Now

If you believe in making great first impressions and enjoy being at the center of workplace energy, we'd love to hear from you.

Why Join Raise

We're a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you'll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.

Our Values & Culture

We look for people who:

• Are obsessed with customer satisfaction.
• Respect their work, teammates, and users.
• Value speed, humility, and thoughtful action.
• Prefer quality over quantity.
• Are hands-on regardless of role or title.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Believe in less talk, more execution.
• Are passionate about the work they do.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.

About Raise Financial Services

We are building technology led financial products and infrastructure for India's top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.

Explore more:

• Company Website: www.raiseholding.co
• Investment Platform: www.dhan.co
• Instagram Page - Life at raise