YourStory is looking for a dynamic and results-driven YouTube Growth & Strategy Manager to lead the next phase of our channel expansion. This role focuses heavily on audience development, channel optimization, content strategy, and revenue growth through YouTube. You will collaborate across teams to drive subscriber growth, boost viewership, and build a highly engaged community around our brand.
Responsibilities
- Channel Strategy & Growth:
- Develop and execute a comprehensive YouTube growth strategy aligned with business
goals.
- Identify audience insights, content gaps, and growth opportunities using data-driven
analysis.
- Own KPIs including subscriber growth, watch time, engagement rates, CTR, and
revenue.
- Collaborate with the content and creative teams to plan and execute high-impact content
campaigns.
- Content Planning & Optimization:
- Advise on programming strategy: frequency, formats, playlist management, content
pillars.
- Optimize all content for YouTube SEO: metadata, tagging, titles, descriptions, and
thumbnails.
- Lead experiments with content types, posting schedules, and A/B testing to maximize
performance.
- Analyze real-time and historical analytics to refine strategies and maximize channel
growth.
- Monetization & Audience Development:
- Develop strategies to increase monetizable views and diversify revenue streams (ads,
memberships, branded content).
- Lead initiatives for audience retention, upselling, and community building (polls, lives,
Collaborations, Etc.). Trends, Insights, And Reporting
- Stay updated with YouTube algorithm changes, new features (like Shorts, Community
tab, Podcasting), and industry best practices.
- Benchmark against competitors and leverage learnings for strategic advantage.
- Deliver regular performance reports and insights to leadership and stakeholders.
Qualifications
- 3-5 years of proven experience managing and growing successful YouTube channels.
- Deep understanding of YouTube's algorithm, monetization policies, and audience
behavior.
- Strong expertise in YouTube Analytics, Google Trends, Tubebuddy, VidIQ, or similar
tools.
- Exceptional skills in audience development, content optimization, and data storytelling.
- Strong project management and collaboration skills.
- Creative thinking paired with strong analytical rigor.
- Bonus: Experience with media brands, news, startups, or tech content.
Skills: youtube growth strategy,revenue growth,data storytelling,tubebuddy,content strategy,project management,vidiq,brand advertising,youtube analytics,audience development,youtube,storytelling,channel optimization,google trends
