We are looking for a high-energy, data-driven YouTube Growth Strategist to scale Vedantu's educational presence on YouTube.
This role goes beyond traditional channel management. You will identify emerging creators, mentor talent, and design high-retention educational content that can scale across the South Indian audience.
Language Requirement:
Native-level fluency in Tamil or Telugu is mandatory, as the role focuses heavily on the South Indian creator ecosystem.
Key Responsibilities:
1] Content Strategy & Growth
- Develop high-performance strategies for long-form videos and YouTube Shorts.
- Optimize hooks, titles, thumbnails, and scripts to maximize click-through rate and average view duration.
2] Regional Content Strategy
- Localize content for Tamil Nadu and Andhra Pradesh/Telangana audiences.
- Align content with regional culture, trends, and student aspirations.
3] Analytics & Optimization
- Use YouTube Analytics and growth tools to track viewer retention, drop-off points, and engagement.
- Run weekly audits and iterate content strategy based on performance data.
4] Creator Mentorship
- Work closely with creators and production teams to maintain high-quality educational storytelling.
- Ensure creator energy and authenticity translate into engaging educational content.
Qualifications:
- 2+ years of experience in YouTube growth or digital content strategy, preferably in EdTech or educational content.
- Strong understanding of YouTube algorithms, retention metrics, and content optimization.
- Experience using YouTube Studio, VidIQ, TubeBuddy, or similar tools.
- Ability to scout and nurture early-stage creator talent.
- Deep understanding of Tamil or Telugu digital audiences.
- A growth mindset with a strong hustle attitude toward discovering raw talent.
