Vedantu is looking for a YouTube Growth Manager to lead and scale our YouTube growth engine, driving audience growth, engagement, monetization, and end-to-end business impact. This is a high-ownership role where you'll be responsible for shaping YouTube strategy, optimizing content performance, building creator ecosystems, and owning category-level P&L.
Working at the intersection of content, growth, marketing, and business, you'll leverage audience insights, data, and experimentation to build scalable content ecosystems that drive measurable growth and revenue.
Key Responsibilities:
- Own and execute the end-to-end YouTube growth strategy across views, watch time, subscribers, revenue, and category P&L.
- Develop and implement content strategies informed by audience insights, market trends, and competitive intelligence.
- Optimize key YouTube performance metrics, including CTR, audience retention, watch time, engagement, session duration, and revenue per view.
- Build, manage, and scale partnerships with educators and creators to strengthen content quality and audience engagement.
- Design and expand distribution strategies across owned communities, partner networks, and external platforms.
- Drive monetization initiatives by creating effective content-to-conversion funnels that transform free users into paid learners.
- Lead continuous experimentation across thumbnails, titles, hooks, content formats, publishing cadence, and packaging to improve performance.
- Analyze channel performance and user behavior to identify growth opportunities and make data-driven decisions.
- Collaborate closely with Product, Marketing, Business, and Academic teams to execute go-to-market strategies and accelerate business growth.
- Present growth insights, performance dashboards, revenue metrics, and P&L updates to senior leadership.
- Identify, evaluate, and onboard high-potential educators and creators while building and scaling new YouTube content categories from the ground up.
What We're Looking For:
- 4–8 years of experience in YouTube Growth, Content Strategy, Digital Marketing, or a related growth-focused role.
- Demonstrated success in scaling YouTube channels with measurable impact on audience growth, engagement, and revenue.
- Strong understanding of YouTube's recommendation algorithm and key performance drivers, including CTR, retention, watch time, and audience engagement.
- Experience managing creators, content teams, or cross-functional stakeholders in a fast-paced environment.
- Excellent analytical, strategic thinking, and problem-solving capabilities with a data-driven approach to decision-making.
- Outstanding communication, stakeholder management, and execution skills.
- Proven experience in identifying, onboarding, and scaling educator or creator talent, with the ability to launch and grow new content categories from 0 to 1.
Preferred Qualifications:
- Experience in EdTech, Consumer Internet, Digital Media, or the Creator Economy.
- Familiarity with content monetization models such as subscriptions, online courses, or cohort-based learning.
- Hands-on experience with YouTube Studio, Google Analytics, Excel, SQL, or other analytics and reporting tools.
