Job Overview:
We are seeking a highly motivated and creative YouTube Executive to manage and grow our YouTube channel by expanding its reach, optimizing content performance, and leveraging YouTube tools and strategies. The ideal candidate will have hands-on experience with YouTube Studio, YouTube SEO, YouTube Ads, and content optimization. You will be responsible for increasing visibility, subscriber growth, watch time, and engagement through effective video strategy, analytics, and promotion.
Key Responsibilities:
- Develop and execute strategies to grow the channel's reach, subscribers, and engagement.
- Monitor channel performance and use data-driven insights to optimize content strategy.
- Conduct keyword research for titles, tags, descriptions, and thumbnails to improve search visibility.
- Optimize video metadata in line with YouTube SEO best practices.
- Work closely with the content team to ensure videos are structured for maximum discoverability and engagement.
- Plan and maintain a consistent content calendar.
- Coordinate video uploads, playlists, end screens, cards, and community posts.
- Use YouTube Studio to track performance metrics (CTR, watch time, retention, etc.) and prepare regular reports.
- Analyze audience behavior to refine content and SEO strategies.
- Manage and optimize YouTube Ads campaigns (TrueView, Discovery, Bumper, etc.).
- Collaborate with the paid media team to promote key videos and channel content.
- Liaise with video editors, scriptwriters, designers, and influencers to ensure cohesive branding and message.
- Stay updated on YouTube's algorithm updates, policies, and emerging trends.
Requirements:
- Proven experience managing and growing YouTube channels (either personal or professional).
- Strong understanding of YouTube SEO, keyword research, tags, titles, thumbnails, and content optimization.
- Proficiency in YouTube Studio, Google Ads (YouTube Ads), and YouTube Analytics.
- Excellent understanding of video formats, hooks, watch time strategies, and audience retention techniques.
- Familiarity with SEO writing, video scripting, and storytelling for YouTube.
- Strong analytical skills and ability to make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for digital content and video trends.
