Job Title: YouTube CMS & Content Operations Specialist
Location: Kolkata
Job Type: On-site
About Us
SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film, Web and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
Role:
The YouTube CMS & Content Ops Specialist will oversee end-to-end video publishing, rights management, monetization, and campaign execution across YouTube and Google Ads. This role is responsible for content uploads, claim management, dispute resolution, Content Fingerprinting campaign strategy, channel optimization (SEO), and CMS operations to maximize reach, compliance, and revenue.
Responsibilities:
1. YouTube Content Operations
- Manage video uploads, metadata optimization (titles, descriptions, tags), thumbnails, playlists, and scheduling.
- Ensure adherence to platform policies and monetization guidelines on YouTube.
- Maintain proper content structuring and publishing workflows via CMS.
2. Content ID & Claims Management
- Monitor and manage YouTube Content ID claims.
- Handle copyright claims, disputes, and claim releases efficiently.
- Coordinate with rights owners, partners, and internal stakeholders for dispute resolution.
- Ensure accurate asset ownership and rights documentation within CMS.
3. Disputes & Rights Administration
- Evaluate claims and initiate disputes where necessary.
- Track dispute status, escalations, and resolutions.
- Maintain compliance with copyright policies and digital rights best practices.
4. Campaign Designing & Advertising
- Plan and execute paid campaigns via Google Ads.
- Design audience targeting strategies and optimize ad performance.
- Analyze campaign metrics and improve ROI through performance optimization.
- Collaborate with marketing teams for content amplification strategies.
5. YouTube Hygiene & SEO Optimization
- Implement YouTube SEO best practices (keyword research, tags, descriptions, hashtags).
- Optimize titles and descriptions to enhance discoverability and engagement.
- Monitor analytics and adjust content strategies accordingly.
- Ensure consistent branding and compliance across all uploads.
6. CMS Management
- Manage digital assets within Content Management Systems (CMS).
- Maintain accurate metadata, rights information, and asset tracking.
- Coordinate bulk uploads, asset linking, and content structuring.
- Perform content fingerprinting for audio and video assets to enable Content ID tracking and monetization.
Must-Have Skills:
- Strong understanding of YouTube Content ID system, claims, disputes, and copyright policies.
- Hands-on experience with Google Ads campaign creation and optimization.
- Practical experience in content fingerprinting.
- Proficiency in YouTube SEO (metadata optimization, keyword strategy, tags).
- Experience with CMS platforms and digital asset management.
- Analytical mindset with the ability to interpret performance metrics and monetization reports.
- Strong knowledge of copyright laws and digital rights management processes.
