YouTube Channel Manager

About Turning Red Media  :

Turning Red Media (TRM) is an AI-powered YouTube growth and monetization partner for

creators and rights-holders.

It combines platform-native expertise with proprietary machine learning to optimize

SEO/keyword strategy, thumbnails, packaging and engagement; enforce rights; localize at

scale; and unlock catalog revenue. With transparent revenue share and performance

accountability, TRM delivers end-to-end channel operations that accelerate discovery, retention,

and RPM.

Guided by veterans in international licensing and YouTube monetization, TRM partners with

leading studios including Sony Pictures, JioStar, Huace, Cape May Studios and Future TV—to

reach the right audiences and drive sustainable growth.

Producers and Aggregators own the content- TRM powers the growth.

Key Responsibilities:

Video Content Management:

• Efficiently upload and manage video content, ensuring a consistent posting

schedule for ongoing audience engagement.

• Handle day-to-day channel operations, including monitoring and moderating

user comments to foster a positive community and boost engagement.

• Respond promptly and professionally to audience inquiries to build a loyal

viewership..

Performance Analysis:

• Coordinate with the team to get the work done efficiently.
• Monitor and analyze video analytics to gauge performance and viewer

engagement, using this data to shape future content creation and optimization

strategies.

• Actively work to increase the subscriber base.
• Conduct ongoing competitor analysis to identify trends and opportunities for

differentiation and improvement in our SEO and content strategies.

Industry Trends and Best Practices:

• Stay informed on the latest trends, tools, and technologies in YouTube SEO and

video marketing to position our channel at the forefront of the industry.

• Implement best practices for content optimization, including crafting compelling

titles, intros, outros, and including engagement prompts to encourage viewer

interaction.

Audience Engagement and Community Management:

• Foster community engagement by responding to comments, messages, and

feedback on YouTube.

• Develop and implement strategies to grow the subscriber base and increase

viewer retention.

• Monitor YouTube analytics to track performance and adjust strategies

accordingly.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Understanding of SEO, content marketing, and social media strategies.
• Excellent communication and collaboration skills.
• Ability to analyze data and metrics to inform decision-making.
• Up-to-date with the latest trends and best practices in online marketing and

measurement.

• Creative mindset with the ability to produce innovative and original ideas.