Description
Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, and
This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.
Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer
Responsibilities
- Analyzing marketing data to identify trends and insights.
- Developing and implementing data-driven marketing strategies.
- Performing data engineering tasks to ensure data quality and accessibility.
- Utilizing measurement & attribution techniques for accurate tracking and analysis.
- Leveraging analytics tools for business intelligence and reporting.
- Collaborating with cross-functional teams to optimize marketing campaigns.
Qualifications
- Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools.
- Experience with Measurement & Attribution for accurate tracking and analysis.
- Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).
- Understanding of Martech, Digital Apps, and Mobility solutions.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Experience in the marketing or technology industry is preferred.
- Bachelors degree in Marketing, Data Science, Statistics, or a related field
(ref:hirist.tech)
