WhatsApp Marketing And SMS Marketing Specialist

Innovfix Pvt. Ltd. is a dynamic organization committed to providing cutting-edge technology solutions that empower businesses to thrive in a competitive market. Based in Bengaluru South, the company specializes in delivering tailored marketing strategies and automation techniques to a diverse clientele. Innovfix fosters a culture of innovation and collaboration, focused on driving impactful results through creativity and technology. Join our team to be part of an exciting, growth-oriented environment.

This is a full-time, on-site role for a WhatsApp Marketing and SMS Marketing Specialist located in Bengaluru South. The specialist will be responsible for planning and executing WhatsApp and SMS marketing campaigns, creating and managing messaging strategies to engage audiences effectively, analyzing campaign performance, and optimizing for better outreach and conversions. Additional responsibilities include staying updated on relevant trends and tools, ensuring compliance with regulations, and closely collaborating with the marketing team to align messaging with brand objectives.

• Expertise in WhatsApp Marketing and SMS Marketing campaign creation, execution, and optimization
• Proficiency in messaging tools, audience segmentation, and data-driven targeting strategies
• Strong analytical skills with the ability to measure campaign performance and implement improvements
• Knowledge of compliance requirements and ethical best practices in digital communication and marketing
• Effective written and verbal communication skills with attention to detail
• Ability to work collaboratively with a cross-functional team and adapt to a fast-paced environment
• Familiarity with marketing analytics platforms and customer relationship management (CRM) tools is a plus
• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred