Job Location
Hyderabad / Vijayawada (or Remote/Hybrid depending on your requirement)
Experience Required
3-5 Years
Employment Type
Full-Time
Job Overview
We are looking for an experienced
WhatsApp Business Marketing Specialist who can manage and scale customer engagement using
WhatsApp Business API and automation tools . The ideal candidate will be responsible for creating, executing, and optimizing
WhatsApp marketing campaigns , managing
broadcast messaging , building
automated customer journeys , and improving
lead generation and conversions through WhatsApp.
This role requires strong knowledge of
WhatsApp Business API platforms, CRM integrations, marketing automation, and customer engagement strategies .
Key Responsibilities
WhatsApp Marketing Strategy
- Develop and execute WhatsApp marketing strategies for lead generation, promotions, and customer engagement.
- Plan and manage broadcast campaigns, promotional messages, and drip campaigns .
- Design WhatsApp customer journey flows for onboarding, support, and sales.
Campaign Management
- Create and manage bulk messaging campaigns using WhatsApp Business API platforms.
- Segment audiences for targeted messaging campaigns .
- Schedule and execute marketing broadcasts and promotional notifications .
- Monitor campaign performance and optimize based on results.
Automation Chatbots- Build and manage WhatsApp chatbot flows for automated responses and lead qualification.
- Implement automated workflows for customer queries, product inquiries, and order updates.
- Work with chatbot platforms like:
- Wati
- Interakt
- Gupshup
- AiSensy
CRM Integrations- Integrate WhatsApp with CRM systems, websites, landing pages, and lead forms .
- Automate lead capture from Facebook Ads, Instagram Ads, and Google Ads into WhatsApp .
- Manage integration with tools like:
- Zoho CRM
- HubSpot
- Salesforce
- Shopify
- WooCommerce
Lead Generation Sales Support
- Convert WhatsApp conversations into qualified leads and sales opportunities .
- Manage customer queries, product information, and support conversations .
- Coordinate with sales teams for lead follow-ups and nurturing .
Analytics Reporting- Track campaign performance including:
- Open rates
- Click-through rates
- Response rates
- Conversions
- Generate regular reports on WhatsApp marketing performance.
- Optimize campaigns for better engagement and ROI .
Compliance Best Practices
- Ensure compliance with WhatsApp Business API policies .
- Maintain customer data privacy and opt-in/opt-out management.
- Avoid spam and ensure high message quality ratings.
Required Skills
- Strong experience with WhatsApp Business API marketing tools
- Experience with chatbot creation and automation flows
- Knowledge of CRM integrations
- Experience running bulk messaging campaigns
- Understanding of lead nurturing and customer engagement
- Strong copywriting skills for marketing messages
- Basic understanding of digital marketing and sales funnels
- Ability to analyze campaign performance and optimize results
Preferred Tools Experience
Candidates with experience in the following tools will be preferred:
- Wati
- Interakt
- AiSensy
- ZOHO CRM
- Facebook Ads Manager
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
Key Performance Indicators (KPIs)
- Lead generation through WhatsApp campaigns
- Customer engagement rate
- Conversion rate from WhatsApp leads
- Campaign ROI
- Response time and customer satisfaction
Salary
4 LPA 8 LPA (Depending on experience)
This job is provided by Shine.com
