Website & SEO Manager
Job Summary
We are seeking a detail-oriented and technically proficient Web & SEO Specialist to manage, maintain, and enhance our companys online presence. This role includes website maintenance, search engine optimization (SEO), technical integrations, BRD creation, landing page optimization, and UI/UX development for new features. The ideal candidate will collaborate closely with cross-functional teams to ensure our website is secure, high-performing, user-friendly, and optimized for search visibility and lead generation.
Key Responsibilities
- Perform regular website updates, including content, media, and promotional material.
- Monitor site performance, uptime, and security to ensure seamless operation.
- Troubleshoot and resolve website issues, bugs, and broken components.
- Maintain and optimize landing pages for marketing performance and user engagement.
- Create detailed Business Requirement Documents (BRDs) for new features, redesigns, and system integrations.
- Collaborate with stakeholders to define web requirements and translate them into actionable development tasks.
- Design and implement new layouts with a strong focus on UI/UX and responsive design best practices.
- Plan and execute on-page and technical SEO strategies to improve organic traffic and search rankings.
- Conduct SEO audits, optimize site architecture, fix crawl issues, and manage metadata, alt tags, and schema markup.
- Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Manage technical integrations with third-party platforms (e.g., CRMs, analytics tools, chatbots, APIs).
- Work with developers to implement and maintain backend functionality and ensure proper data flow.
- Ensure cross-browser compatibility and mobile responsiveness.
- Regularly back up the site and maintain disaster recovery processes.
- Maintain compliance with accessibility, SEO, and privacy regulations (e.g., GDPR, WCAG).
Requirements
- Proven experience managing and maintaining websites (e.g., WordPress, Shopify, Drupal).
- Strong experience in creating BRDs and managing web development projects cross-functionally.
- In-depth knowledge of technical SEO, on-page optimization, and SEO tools.
- Experience with HTML, CSS, JavaScript, and working within CMS environments.
- Solid understanding of technical integrations, APIs, and data workflows.
- Familiarity with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Hotjar.
- Knowledge of UI/UX design principles and user-centered design.
- Strong analytical, problem-solving, and documentation skills.
- Awareness of website security, data privacy, and compliance standards.
Preferred Qualifications
- Bachelor's degree in Web Development, Marketing, Computer Science, or a related field. B.Tech preferred.
- Experience with tools like Figma, Adobe XD, or Sketch for wireframing and prototyping.
- Familiarity with REST APIs and integration testing.
- Understanding of Agile/Scrum
