Who are we
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.
Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.
Investors: Raised a total of $270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
- Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- The only vendor recognized as a Customers Choice in the 2024 Gartner Voice of the Customer for Digital Adoption Platforms has once again earned the Customers Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fourth Consecutive Year
- Won the Silver for Stevie&aposs Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
- On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.
What will you get to do
- Project manager for all website requests (new pages, content changes, etc.)
- Create workflows for website requests and triage new tickets.
- Act as the product manager for the Whatfix website user experience and strategy.
- Implement product analytics strategy to track and benchmark user events, optimize UX, identify areas of user friction, and implement solutions.
- Own A/B testing strategy across website to take a continuous improvement approach to website experience.
- Own website conversion rate optimization including website chatbot, in-app messaging, banners, pop-ups, exit-intent modals, and beyond.
- Support experimental SEO-driven website growth projects.
- Work in partnership with Product Marketing, Growth Marketing, Customer Marketing, Content Marketing, AR, PR, Events, Social, Product Design, and Sales Enablement to provide comprehensive guidance and support as Whatfix develops and launches new products, services, and brands.
What should you have
- 5+ years of experience in product management, specifically on website strategy and web experience
- 5+ years of experience in B2B, Tech, Enterprise, SaaS, or related industry
- 5+ years experience with website project management (ticketing requests workflows, triaging processes for new landing pages, content updates, etc.)
- 5+ years of experience with website analytics strategy, from implementation, identifying key user actions to track, analyzing data sets, and using that data to make decisions.
- 3+ years of experience managing website A/B testing and CRO strategy.
- Experiencing owning and managing website chatbot strategy from a sales and marketing perspective.
- You can create a well-planned website roadmap by strategically breaking down projects into delivery phases, such as MVPs.
- Experience with website localization projects is a big plus.
- Experience driving cross-functional projects with teams like Content, Brand, Design (VFX + UX), Sales, Analytics, and Development.
- Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them into resonant, impactful campaigns
- Ability to deliver work independently, testing and learning latest and greatest brand/content/marketing strategies.
- Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once
- Outstanding relationship-building skills, including great written and verbal communication abilities
Good to Have:
- Product Analytics and A/B testing tools like VWO, Amplitude, Optimizely, Hotjar, Microsoft Clarity, Adobe Analytics, AB Tasty
- Project Management Tools like JIRA, Airtable, Asana, Monday.com
- Experience with building and managing product roadmaps and product/service request workflows.
- Chatbot tools like Intercom, Drift, Tidio.
- Can integrate and automate workflows across multiple tools.
- Understanding of WordPress & G-Suite
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Please Note:
- At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
