Website Manager

Job Title - Website Manager – Shopify & Digital Marketing

Location: Hyderabad – Work From Office

(Preferred: Fashion & D2C Industry Experience)

About the Brand

Aisha Rao is a contemporary Indian fashion label known for its modern aesthetic, handcrafted detailing, and luxury occasion wear. We are looking for a proactive and detail-oriented Website Manager to oversee our e-commerce operations, website performance, CRM communication, digital marketing coordination, and SEO initiatives.

Role Overview

The Website Manager will be responsible for managing and optimizing the brand's Shopify website, ensuring smooth product uploads, maintaining website hygiene, supporting digital marketing activities, handling customer communication channels, and improving overall online performance and customer experience.

This role requires someone with strong Shopify expertise, fashion/D2C understanding, and hands-on experience in SEO, CRM, e-commerce operations, and digital coordination.

Key Responsibilities

Shopify Website Management

Manage day-to-day operations of the Shopify website

Maintain website content, collections, banners, navigation, and landing pages

Coordinate with developers/designers for website updates and improvements

Ensure website functionality, responsiveness, and user experience are optimized

Monitor website performance, speed, and technical issues

Product Listing & Catalog Management

Upload and manage product listings with accurate product information

Optimize product titles, descriptions, tags, pricing, variants, and images

Maintain inventory visibility and collection organization

Ensure all listings follow brand and SEO best practices

Coordinate with merchandising and creative teams for timely launches

SEO & Website Optimization

Implement on-page SEO strategies across product and category pages

Optimize metadata, alt tags, internal linking, and content structure

Monitor keyword rankings and website traffic

Work on technical SEO improvements and sitemap management

Coordinate with external SEO agencies/freelancers if required

Digital Marketing & CRM Assistance

Support execution of digital marketing campaigns across Meta, Google, and email platforms

Coordinate website updates aligned with campaigns and launches

Assist with analytics, reporting, and performance tracking

Support CRM activities including customer segmentation and retention campaigns

Plan and execute email newsletters and promotional mailers

Manage WhatsApp marketing campaigns, broadcasts, and customer engagement flows

Coordinate festive campaigns, launch announcements, abandoned cart flows, and promotional communication

Help improve conversion rates and customer journey across all digital touchpoints

E-commerce Operations

Ensure smooth customer journey from browsing to checkout

Monitor order flow, payment integrations, and app integrations

Manage website merchandising based on trends, launches, and inventory

Stay updated on Shopify apps, e-commerce trends, and fashion D2C best practices

Required Skills & Qualifications

Minimum 1 year of experience in Shopify website management

Strong understanding of Shopify backend and apps

Experience in product listing and catalog management

Prior experience in Fashion, Luxury, Lifestyle, or D2C brands preferred

Good understanding of SEO fundamentals, CRM, and digital marketing

Experience with email marketing and WhatsApp marketing tools

Familiarity with Google Analytics, Search Console, Meta Business Manager, Shopify analytics, etc.

Strong attention to detail and organizational skills

Ability to multitask and work in a fast-paced environment

Preferred Candidate Profile

Passionate about fashion and e-commerce

Strong aesthetic sense and understanding of luxury branding

Proactive, analytical, and solution-oriented

Comfortable coordinating across teams and agencies

Ability to independently manage website operations and digital campaigns

What We Offer

Opportunity to work with a growing luxury fashion brand

Creative and collaborative work environment

Exposure to fashion e-commerce and digital growth strategies

Career growth in the D2C luxury fashion space