Key Responsibilities
1. Website Strategy & Developmen
- tDefine and execute the roadmap for new sections and functionalities for the pre-login website
- .Drive Conversion Rate Optimization (CRO) to maximize user engagement and lead generation
- .Collaborate with tech, design, and vendor teams to develop and execute website enhancements
- .Own and manage UI/UX design to create industry-best user experiences
- .Ensure compliance with best practices in SEO, web vitals, and accessibility
.2. Content & User Experience Managemen
- tOwn and Oversee CMS management for seamless content updates and consistency
- .Ensure that content aligns with the latest industry trends and user behavior insights
- .Optimize website structure and navigation to enhance user experience and accessibility
.
3. AI-Driven Innovations & Personalizati
- onIdentify and implement AI-driven opportunities for website automation and personalizatio
- n.Utilize AI-powered tools for content generation, recommendation engines, and predictive analytic
- s.Leverage NLP (Natural Language Processing) tools to simplify content and improve user engagemen
t.4.. Stakeholder & Sprint Manageme
- ntWork closely with product, design, and tech teams to execute new initiative
- s.Own the sprint planning for website development and enhancement
- s.Manage vendor relationships for website development, SEO, and automation solution
s.5. SEO & Web Performance Optimizati
- onImplement SEO best practices to drive organic traffic and improve search ranking
- s.Monitor and optimize Google Core Web Vitals to ensure high-performing page speed and responsivenes
- s.Manage Google Analytics (GA), Google Tag Manager (GTM), and Google Search Console (GSC) to track website performanc
- e.Drive structured A/B testing for continuous improvement of user engagement and conversion
s.5. Collaboration & Leadersh
- ipWork closely with cross-functional teams including marketing, product, design, and analytic
- s.Act as the bridge between marketing and technology teams, ensuring website enhancements align with business goal
- s.Drive an agile and vibrant marketing environment, fostering innovation and collaboratio
n.
Key Requireme
nts1. Experience & Expert
- ise8-10 years of experience in website management, CRO, and UI/UX strate
- gy.Proven track record in pre-login website development and MarTech integratio
- ns.Understanding of strapi CMS will be an added advant
- ageStrong exposure to AI-driven content recommendations and personalizati
on.2. Technical & Analytical Ski
- llsHands-on experience with Google Analytics (GA), G
- TM.Ability to analyze website data and provide actionable insigh
- ts.Knowledge and experience with API based developme
nts3. Soft Ski
- llsExcellent communication and stakeholder management skil
- ls.Strong problem-solving and analytical thinki
- ng.Ability to work in fast-paced, data-driven environmen
- ts.Ambition to deliver industry best soluti
ons
