Company Description
ERCS PRIVATE LIMITED is a regulatory compliance solutions provider located in Noida. Our mission is to spread awareness about regulatory compliance requirements in the Indian market and assist our clients in complying with guidelines for hassle-free trade. We prioritize client satisfaction by offering transparent services at nominal charges. Our goal is to build trusting relationships and maintain harmony with our clientele. Our core services include BIS certification, BEE ratings, WPC/ETA approvals, EPR approvals, FSSAI, iCAT, and ARAI.
Job Summary
We are looking for a highly experienced IT Professional with 6+ years of expertise in Laravel-based website development, third-party API & tool integrations, UI/UX Designing and end-to-end SEO implementation. The ideal candidate should be capable of building scalable, high-performance web applications and simultaneously driving organic visibility through complete SEO execution (On-page, Off-page, and Technical SEO).
This role also carries team leadership responsibility, requiring close collaboration with graphic designers, content writers, SEO executives, and PPC professionals to deliver high-performing, marketing-ready web solutions.
Key Responsibilities
Laravel Website Development
- Design, develop and maintain custom web applications using Laravel
- Build scalable backend systems using MVC architecture and RESTful services
- Develop secure authentication, authorization and role-based access systems
- Handle database design, migrations, optimization and indexing (MySQL)
- Optimize application performance, caching, and server configurations
- Ensure security best practices (input validation, CSRF protection, data encryption)
- Integrating third-party APIs and Tools
- Develop and consume REST APIs
- Handle OAuth, API tokens, webhooks and error handling
- Knowledge of server environments (Apache/Nginx)
Frontend & Web Standards
- Implement responsive UI using HTML5, CSS3, Bootstrap
- Work closely with designers to translate UI/UX designs into functional interfaces
- Ensure cross-browser and cross-device compatibility
- Optimize website load speed and Core Web Vitals
On-Page SEO
- Perform keyword research and content mapping
- Optimize page titles, meta descriptions, headers, and internal linking
- Implement SEO-friendly URL structures and breadcrumb navigation
- Optimize images (alt tags, compression, lazy loading)
- Implement schema markup (JSON-LD) for rich results
- Ensure proper content hierarchy and keyword placement
Technical SEO
- Conduct technical SEO audits and implement fixes
- Optimize website speed, Core Web Vitals, and mobile responsiveness
- Optimization as per Ahrefs / SEMrush / Moz / Screaming Frog SEO Spider / PageSpeed Insights / GTmetrix
- Implement canonical tags, robots.txt, XML sitemaps, and hreflang (if required)
- Fix crawl errors, indexation issues, and duplicate content problems
- Ensure HTTPS, security headers, and clean redirection logic
- Optimize Laravel applications for SEO scalability
Off-Page SEO
- Plan and execute ethical link-building strategies
- Manage directory submissions, citations, and profile creation
- Outreach for guest posts and brand mentions
- Monitor backlink profile, anchor text distribution, and toxicity
- Support local SEO activities
Social Media Optimization (SMO)
- Manage and optimize social media profiles for brand visibility and engagement
- Create and execute SMO strategies aligned with marketing goals
- Track performance metrics and improve reach and engagement organically
Paid Advertising (PPC)
- Plan, execute and optimize campaigns on Google Ads and Meta Ads
- Perform audience targeting, keyword planning ad copy optimization and A/B testing
- Monitor budgets, ROI, conversions and campaign performance
- Experience integrating ad tracking pixels and conversion APIs
Analytics, Tracking & Performance Monitoring
- Configure and manage Google Analytics, Google Search Console and Google Tag Manager, Microsoft Clarity, etc.
- Set up conversion tracking, events and goal measurement
- Analyze organic traffic, rankings, user behavior and conversions
- Prepare SEO and performance reports with actionable insights
Team Management & Cross-Functional Collaboration
- Lead and coordinate work across:
- Graphic Designers (UI/UX, creatives, visual assets)
- Content Writers (SEO content, blogs, landing pages)
- SEO Executives (on-page, off-page, technical tasks)
- PPC Professionals (Google Ads, Meta Ads)
- Define workflows, timelines and task priorities for projects
- Review and approve designs, content, SEO implementation and ad integrations
- Ensure alignment between development, SEO and paid marketing teams
- Act as a technical and SEO point of contact for internal teams and stakeholders
Qualifications
- B.Tech (CS) / MCA (preferred)
- Relevant Experience in Laravel, HTML/CSS, Bootstrap, Javascript/jQuery and Digital Marketing
- Proven track record of ranking websites and delivering production-grade Laravel projects
Soft Skills
- Strong analytical and problem-solving skills
- Excellent communication and documentation abilities
- Ability to manage multiple projects
