Job Title: Webinar Engagement Manager
Location - Bangalore
Experience Required - 3+ Years
About the Role
LIT School is looking for a highly creative and strategic Webinar & Engagement Strategist who can conceptualize, design, and execute high-impact webinars that engage students and parents while driving admissions growth.
This role will be responsible for creating compelling webinar experiences that build awareness, generate qualified leads, nurture prospective students, and support the admissions funnel. The ideal candidate understands the education landscape, possesses exceptional communication skills, and can translate audience insights into engaging digital events that influence enrollment decisions.
Key Responsibilities
Webinar Strategy & Planning
- Develop and execute a comprehensive webinar strategy aligned with admissions and enrollment goals.
- Identify relevant topics, trends, and audience pain points to create compelling webinar concepts.
- Build webinar calendars targeting both students and parents across different academic programs.
- Collaborate with Admissions, Marketing, Academic, and Leadership teams to align webinar objectives with business goals.
Content Ideation & Development
- Conceptualize innovative and engaging webinar formats that maximize audience participation.
- Create webinar themes, discussion points, presentation flow, and audience engagement activities.
- Develop content that educates, inspires, and influences prospective students and parents.
- Work with speakers, faculty members, industry experts, and alumni to curate impactful sessions.
Webinar Execution
- Own end-to-end webinar management from planning to post-event analysis.
- Coordinate logistics, speaker preparation, rehearsals, and audience management.
- Moderate sessions and facilitate meaningful discussions and interactions.
- Ensure seamless attendee experience across all webinar platforms.
Lead Generation & Admissions Support
- Design webinars as a strategic lead generation channel.
- Work closely with admissions teams to create nurturing journeys for webinar attendees.
- Develop engagement tactics that increase inquiry-to-application conversion.
- Track attendee behavior and identify opportunities for admissions follow-up.
- Build webinar funnels that indirectly contribute to enrollment growth.
Audience Engagement
- Create interactive experiences through polls, Q&A sessions, activities, and storytelling.
- Develop communication strategies to increase registrations, attendance, and participation.
- Design parent-focused and student-focused engagement frameworks.
Performance & Analytics
- Monitor webinar performance metrics including registrations, attendance rates, engagement scores, lead quality, and conversion impact.
- Generate insights and recommendations to improve future webinars.
- Continuously experiment with new formats, channels, and engagement techniques.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Education, Business, or related field.
- Minimum 3 years of experience in webinar management, educational events, student engagement, or digital community building.
- Prior experience in EdTech, Education, or Startup environments is highly preferred.
- Proven track record of planning and executing successful webinars that drive business outcomes.
- Experience working with students, parents, educators, and admissions teams.
Required Skills
- Strong communication and presentation skills
- Webinar planning and execution expertise
- Content ideation and audience engagement
- Strategic thinking and problem-solving
- Lead generation and conversion understanding
- Student and parent relationship management
- Stakeholder coordination and collaboration
- Project and event management skills
- Data analysis and performance tracking
- Marketing and campaign execution knowledge
- Ability to work in a fast-paced startup environment
- Familiarity with webinar and virtual event platforms
- Creative thinking and storytelling ability
- Strong organizational and multitasking skills
- EdTech or education industry experience preferred
If interested, please email your resume to [Confidential Information]
