Web & Social Media Manager / Senior Manager

Overall Purpose of The Job

The Web and Social Media Senior Manager will drive our corporate digital presence end-to-end

— from steering a major website revamp to elevating content, engagement, and brand

experience across all owned corporate social media platforms. The ideal candidate combines

strong project leadership, editorial sensibility, technical fluency, and a deep understanding of

audience behaviour and analytics.

Key Responsibilities:

Lead Website Revamp & Digital Transformation

● Oversee the end-to-end revamp of SPH Media's corporate website, including discovery,

planning, content mapping, selection of CMS, UX/UI development, testing, launch, and

ongoing optimisation.

● Ensure the website reflects the organisation's communications strategy, brand

guidelines, and narrative framework.

● Manage vendors, creative partners, and internal stakeholders to deliver a seamless and

timely project.

● Strengthen site structure, navigation, SEO, and content quality to enhance stakeholder

experience and accessibility.

● Put in place sustainable governance processes and content workflows post-launch.

Website & Content Management

● Oversee day-to-day maintenance and updates on the corporate website to ensure

accuracy, relevance, and brand alignment.

● Review and refine content regularly to support organisational priorities, key messages,

and executive communications.

● Use analytics to guide content decisions, improve user engagement, and enhance

overall digital performance.

Social Media Strategy

● Develop and implement an integrated social media strategy that strengthens the

organisation's reputation and visibility across key social media platforms.

● Curate and produce content that highlights organisational achievements, corporate

initiatives, leadership visibility, and stakeholder engagements.

● Oversee editorial calendars, content pipelines, and performance tracking to ensure

consistent, timely, and high-quality output.

● Monitor digital trends and platform developments to guide strategic shifts and content

innovation.

● Support major events and initiatives with web and social media amplification.

Digital Governance, Brand Consistency & Risk Management

● Uphold strong brand standards, messaging consistency, and responsible use of digital

channels.

● Enhance governance frameworks, approval processes, and platform guidelines for

internal stakeholders.

● Work closely with External Comms and stakeholders to ensure protocol and business

continuity plans are in place for digital escalations or sensitive issues.

Job Profile

Required Qualifications

● Degree in Communications, Marketing, Digital Media, or a related discipline.

● Minimum 5-8 years of experience in web, digital communications, or social media

roles, preferably within corporate or public-facing organisations.

● Strong command of content strategy, UX/UI principles, CMS management, SEO, and

analytics.

● Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and CMS platforms

(e.g., WordPress, Webflow).

● Proven experience managing a large-scale website revamp is essential.

● Experience with SEO, Google Analytics, and basic graphic design tools (e.g., Canva,

Adobe Creative Suite).

Required Competencies

● Strong writing skills that can engage audiences via the various platforms

● Excellent communication, organisational, and project management skills.

● Data-driven thinking and ability to influence and challenge the status quo

● Strong project management capabilities with experience managing vendors and cross-

functional teams. Experience in leading a website revamp project will be a plus.

● Good time and project management skills, including the ability to work on multiple

projects at the same time

● Thrive in matrixed environments and is adept at influencing and coordinating with

different stakeholders.

● An excellent communicator and creative thinker

● A self-starter who is analytical and meticulous

● Video editing and motion graphic skills are a bonus

● Experience with paid social campaigns and performance marketing

● Familiarity with UX principles and A/B testing

● Sound judgement, especially in reputational considerations and digital risk

management.