Web Content Writer

Company Description

Founded in 1974, Samurai Home is India's leading manufacturer of furniture and rugs, with a strong presence in Rajasthan and a team of over 600 employees, including 200 women. Known for design-led innovation and vertically integrated operations, Samurai Home ensures exceptional quality and craftsmanship. The company is dedicated to sustainability and fostering a positive social and environmental impact while maintaining a supportive work environment. By blending traditional artistry with modern design, Samurai Home continues to shape the future of furniture and rug production, delivering unparalleled value and satisfaction to its customers.

Role Description

Product Storytelling: Write compelling, SEO-optimized product descriptions that highlight materials, craftsmanship, and lifestyle benefits.

Editorial & Blogging: Conceptualize and write weekly blog posts on interior design trends, home styling tips, and furniture maintenance.

Website Copy: Maintain and update website landing pages, About Us sections, and collection headers to ensure a consistent brand voice.

Social Media & Ads: Collaborate with the creative team to draft punchy captions for Instagram/Pinterest and high-converting copy for Meta and Google Ads.

Email Marketing: Craft engaging newsletters, abandoned cart sequences, and promotional emails that resonate with our community.

SEO Strategy: Conduct keyword research specific to the home decor industry to improve organic search rankings.

Brand Consistency: Act as the guardian of the brand voice, ensuring all communications are sophisticated, welcoming, and professional.

Qualifications

• Proficiency in Web Content Writing and general Writing skills
• Experience in developing and implementing successful Content Strategies
• Knowledge of Content Management systems for organizing and publishing materials
• Strong Research capabilities to gather and analyze relevant information
• Excellent proofreading, communication, and time-management skills
• Familiarity with SEO best practices and digital trends
• Bachelor's degree in English, Journalism, Communications, or a related field
• Previous experience in the furniture or home decor industry is a plus