Web Analytics Professional

Apptad

Ranchi, Jamshedpur

2-5 Years

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Posted 9 hours ago
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Job Description

Roles & Responsibilities:

Design and maintain end-to-end tracking architecture using Piwik PRO Tag Manager
Implement and manage custom tags, triggers, and variables for user interactions such as scroll tracking, video engagement, form submissions, and CTA clicks
Define, maintain, and govern data layer specifications across digital platforms
Configure and manage Consent Manager in compliance with GDPR, CCPA, and HIPAA regulations
Conduct regular audits to identify broken tags, tracking issues, and data inconsistencies
Perform discrepancy analysis between analytics platforms and backend data systems
Develop dashboards, funnels, and advanced segmentation reports for business insights
Support attribution modeling and ensure accurate tracking of user journeys across platforms
Collaborate with cross-functional teams to ensure accurate and scalable analytics implementation
Ensure compliance with data privacy standards and analytics governance policies

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Open to candidates from:

Indian

About Company

Apptad

Apptad offers strategic consulting, enterprise information management and digital transformation services. With globally connected offices in US and India along with a team of trained and certified IT resources, Apptad ensures quick and effective delivery to its customers. Apptad is relentlessly reinventing the outlook of how companies leverage data.

With an effort to enable our customers the ability to solve biggest problems within their organization. We perceive our clients’ problems and respond with custom solutions instead of handing over boilerplate responses.

Job ID: 145634469

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