We're looking for aWeb Analytics Implementation Developerwho can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions usingAdobe LaunchandGoogle Tag Manager (GTM), ensuring every data point tells a clear and accurate story.
In this role, you'll drive impact by:
- Building scalable analytics implementationsusingAdobe Launch, ensuring every key digital interaction is measured accurately and efficiently.
- Empowering marketers and analystswith clean, actionable data by deploying and managing third-party pixels and scripts viaAdobe Launch and GTM.
- Troubleshooting and resolving data gapswith tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires.
- Support the Digital Implementation Manager withoptimizing site performance and tag executionto support fast-loading, privacy-compliant digital experiences.
- Staying ahead of industry shiftsin tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof.
- (Optional)Providing support withconfiguring Adobe Target for A/B testing and personalization scenarios, as and when required.
What You Bring:
- 2+ years of hands-on experience implementing and maintaining web analytics usingAdobe LaunchandAdobe Analytics.
- Proficiency withGTMandGoogle Analytics (GA4).
- Strong JavaScript skills, with working knowledge ofjQuery, HTML, and CSSfor tag execution and debugging.
- Experience building and managingdata layersand working withJSON structures.
- Confidence in using debugging tools likeCharles Proxy, Chrome DevTools, Omnibug, Adobe Debugger, etc.
- A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations.
- (Preferred) Familiarity withAdobe Targetfor running A/B tests or setting up personalized experiences.
- (Preferred) Awareness of privacy frameworks such asGDPR and CCPA, and how they influence tagging strategies.
Preferred Tools & Technologies:
- Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics
- Google Tag Manager (GTM), Google Analytics (GA4)
- JavaScript, jQuery, HTML, CSS
- Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools)
- Adobe Target (Optional but Preferred)
