Job Role
We are looking for an experienced Web Analyst to manage, optimize, and ensure accurate tracking of website activities. The ideal candidate will be responsible for implementing and maintaining tracking infrastructure, analyzing user behavior, and providing actionable insights to support marketing and product strategies.
Responsibilities
1.Tracking & Implementation
- Manage and maintain the website tracking infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Implement and configure tracking tags for key website events, including clicks, form submissions, page views, product views, and transactions.
- Set up and validate data layers to improve event accuracy and consistency across the website.
- Configure goals, conversions, and eCommerce tracking to measure key performance metrics such as revenue, AOV, and transaction data.
- Configure and optimize custom dimensions, user journeys, and event tracking within GA4.
2.Monitoring, Troubleshooting & Optimization
- Monitor and troubleshoot discrepancies between GTM, GA4, and reporting tools to ensure accurate data capture.
- Perform regular audits of GTM and GA accounts to identify gaps, redundancies, and optimization opportunities.
- Support A/B testing and experimentation by configuring experiment tracking in GTM.
- Set up custom triggers and events to measure performance of new website features and releases.
3.Collaboration & Reporting
- Work closely with the Website Data Analyst to align tracking with reporting needs in Big Query and Power BI.
- Collaborate with marketing and development teams to ensure tracking is preserved during website or campaign updates.
- Analyze traffic sources, user behavior, and engagement to provide actionable insights to marketing and product teams.
- Build and share dashboards and reports highlighting performance trends and key business metrics.
4.Compliance & Best Practices
- Ensure tracking implementation follows data privacy regulations (GDPR, CCPA, etc.) through consent management in GTM.
- Stay updated on GTM and GA4 best practices, updates, and emerging features to continuously enhance tracking capabilities.
Qualifications
- Bachelor's degree in Analytics, Computer Science, Marketing, or a related field (or equivalent experience).
- 3-5 years of experience in web analytics, digital analytics, or marketing technology.
- Strong expertise in Google Tag Manager and Google Analytics 4.
- Hands-on experience with data layers, event tracking, and eCommerce analytics.
- Experience troubleshooting data discrepancies across analytics and reporting tools.
- Understanding of web technologies (HTML, CSS, JavaScript basics)
- Strong analytical skills with the ability to translate data into insights.
- Working knowledge of Big Query, Power BI, or similar analytics platforms is a plus.
About Us
Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.
In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India's most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth combining our strong e commerce expertise with the stability and scale of a global healthcare leader.
Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.
Be part of Comfort Click's exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.
