Retail Marketing & Visual Merchandising Lead at Jade Blue
Role Overview:
We are looking for a dynamic and detail-oriented professional to manage retail marketing coordination and store readiness across Jade Blue stores.
Based in Ahmedabad, this role focuses on leading the execution of visual merchandising strategies across various store formats, ensuring brand consistency and exceptional in-store experiences. The position plays a crucial role in translating brand objectives into compelling visual displays that drive customer engagement and sales.
Key Responsibilities:
1. Retail Store Coordination & Visual Readiness
- Ensure all stores are equipped with required props, trays, display units, branding materials, and VM elements
- Maintain consistency in store display, product placement, and storytelling
- Coordinate with HO for timely dispatch of store materials
2. In-Store Marketing & Display Planning
- Plan and execute product displays
- Catalogues & lookbooks
- Branding collaterals (standees, signage, tent cards)
- Festive / seasonal decor elements
- Work closely with design & marketing teams for campaign rollouts
3. Marketing Events & Exhibitions
- Plan and execute retail marketing events, exhibitions, and store activations
- Coordinate end-to-end execution including setup, branding, vendor management, and logistics
- Ensure strong customer engagement during events
4. Store Requirements Management
- Act as a bridge between Head Office and retail stores
- Track and fulfill store requirements related to marketing, VM, and branding
- Monitor inventory of marketing materials and replenish as needed
5. New Store Launch Coordination
- Manage civil and store setup projects for new openings
- Coordinate with vendors, designers, and internal teams
- Ensure store is launch-ready with complete branding, display, and marketing setup
6. Vendor & Project Management
- Handle vendors for printing, fabrication, props, and event setup
- Ensure timely delivery and quality execution
What Should Be Displayed across all Jade Blue retail stores:
- Hero / Highlight Pieces at entrance
- Collection-wise displays (modern, traditional, premium, etc.)
- Storytelling panels (craft, artisans, brand story)
- Lookbooks & catalogues for design inspiration
- Lifestyle setups
- Seasonal / festive themes for visual freshness
- Digital screens (if applicable) for brand videos
Key Requirements:
- 4–6 years of experience in Retail Marketing / VM / Store Coordination
- Experience in luxury retail, home decor, or lifestyle brands preferred
- Strong understanding of visual merchandising and retail branding
- Experience in handling events, exhibitions, and store launches
- Good coordination and project management skills
Why Join Jade Blue
Be part of a globally recognized brand that blends craftsmanship, design, and luxury retail experience, while working on exciting retail and marketing projects.
Kindly apply on the link or email your resume with the subject line Visual Merchandising Lead to [Confidential Information] & [HIDDEN TEXT]
