Role: Visual Merchandising Manager
About Company:
Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong
Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.
Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.
About Role:
(On-Site: HSR Layout, Bangalore)
Responsibilities:
1. Brand Presentation & Store Aesthetics
- Translate Blissclub's brand identity into compelling in-store visual displays.
- Ensure all stores consistently follow brand guidelines across signage, lighting, layout, fixtures, and colour stories.
- Maintain a clean, premium, inviting store environment that reflects Blissclub's design language.
2. Product Display & Storytelling
- Plan, execute, and refresh window displays, seasonal stories, mannequin looks, and category presentations.
- Curate outfit builds that showcase fit, comfort, and functionality.
- Use storytelling to highlight launches, hero products, offers, and customer moments.
3. Store Layout & Space Planning
- Optimize product placement through zoning, flow, and fixture planning to maximise visibility and conversion
- Monitor stock densities and ensure merchandising principles (fronting, folding, sizing, colour blocking, face-outs) are followed.
- Suggest layout modifications to improve customer movement and experience.
4. Launch Planning & Campaign Execution
- Own VM execution for new store openings, product launches, promotions, and seasonal campaigns
- Coordinate with Design, Retail Ops, Marketing, and Supply teams to deliver timely and accurate setups.
- Create clear VM guidelines for stores and ensure uniform implementation.
5. Store Training & Communication
- Train Store Team on VM standards, folding methods, mannequin styling, and floor readiness.
- Build simple, visual playbooks that stores can easily execute.
- Regularly audit stores (virtual & physical) and provide feedback for improvement.
6. Cross-Functional Collaboration
- Work closely with Marketing on visual assets, campaign rollouts, and storytelling direction.
- Collaborate with Retail Ops for seamless execution.
- Partner with the Product and Design teams to understand features, fabric stories, and styling cues
7. Vendor & Asset Management
- Manage VM props, mannequins, fixtures, signage, and vendor relationships.
- Ensure cost-effective procurement and maintenance of VM assets.
- Track asset inventory and ensure availability across stores.
8. Store Expansion & New Concepts
- Participate in the VM planning of new stores, pop-ups, and experimental retail formats.
- Create mock-ups, planograms, and store walkthrough concepts for leadership review.
What you need : (Educational background & Experience)
Preferred BBA, MBA graduates in marketing specialization with relevant qualification.
- 4+ years of relevant experience for BBA graduates2+ years of relevant experience for MBA graduates
- 2+ years experience in offline marketing/visual merchandising preferably in New Age brands
