Visual Merchandiser- Lead

Job Title: Lead Visual Merchandiser

Location: Mumbai / Bangalore

Company: The Pant Project

Website: www.thepantproject.com

About the Company

The Pant Project is a fast-growing D2C menswear brand focused on delivering premium, custom-fit trousers with a seamless online and offline experience. With a strong emphasis on product innovation, fit, and customer experience, the brand is expanding its retail footprint and looking to build a distinctive in-store identity.

Role Overview

As the Lead Visual Merchandiser, you will be responsible for creating a compelling and consistent brand experience across all physical touchpoints. This role blends creative storytelling, retail strategy, and execution excellence to drive footfall, engagement, and conversion. You will play a key role in translating the brand's identity into impactful in-store experiences, ensuring every retail space reflects premium positioning, modern aesthetics, and customer-centric design.

Key Responsibilities

1. Visual Strategy & Brand Storytelling

Develop and execute a visual merchandising strategy aligned with brand identity and seasonal campaigns

Translate product stories into engaging retail displays that enhance customer experience

Maintain consistency across all stores, kiosks, and retail formats

2. Store Experience Design

Conceptualize and implement store layouts, window displays, and in-store visual zones

Optimize product placement and space utilization to maximize visibility and sales

Ensure stores reflect a premium, clean, and modern aesthetic (benchmarking brands like Zara)

3. Campaign & Seasonal Execution

Lead execution of new collection launches, promotions, and seasonal campaigns

Collaborate with marketing and design teams to bring campaigns alive in physical spaces

Ensure timely rollout across all retail locations

4. Retail Performance Optimization

Analyze store performance metrics and customer behavior to refine VM strategies

Drive conversion through visual cues, product highlighting, and storytelling

Continuously test and iterate layouts for better results

5. Team Leadership & Training

Lead and mentor a team of VM executives and store staff

Create VM guidelines, SOPs, and playbooks for scalability

Conduct regular training to ensure execution consistency across locations

6. Vendor & Production Management

Manage external vendors for fixtures, props, and display materials

Ensure cost-effective production without compromising brand standards

Oversee installation and quality checks

7. Cross-functional Collaboration

Work closely with Brand, Marketing, Retail Operations, and Product teams

Align VM strategies with inventory, merchandising, and campaign calendars

Key Requirements Experience

8+ years in Visual Merchandising within retail (preferably fashion/apparel) Experience in D2C brands or premium retail environments is highly preferred

Skills

Strong sense of aesthetics, design, and spatial planning

Deep understanding of retail psychology and consumer behavior

Ability to balance creativity with commercial impact

Proficiency in VM tools, design software, and presentation skills

Excellent project management and execution capabilities