Department: Visual Merchandising
Reports To: Head Visual Merchandising
Job Summary
We are seeking a
creative, detail-oriented, and strategic Visual Merchandiser Window Graphic Designer & Planogram Specialist to elevate our in-store and window experiences. This hybrid role requires a unique blend of visual storytelling, graphic design, and merchandising expertise to drive foot traffic, support sales objectives, and enhance brand identity across all retail locations.
Key Responsibilities
Visual Merchandising
- Develop and implement compelling in-store displays and seasonal visual concepts.
- Ensure brand consistency and visual standards are maintained across all store locations.
- Collaborate with buying and marketing teams to align visual merchandising with product strategies and promotions.
- Monitor merchandising effectiveness and suggest improvements based on performance metrics and customer feedback.
Window Graphic Design
- Design high-impact window displays and graphic signage that reflect current campaigns, seasons, and brand stories.
- Create graphic assets for print and digital use (e.g., posters, decals, window clings, banners).
- Stay up to date with retail display trends, materials, and innovations.
Planogram Development
- Design and maintain planograms to optimize product placement, space utilization, and customer flow.
- Use sales data and performance reports to inform planogram revisions and merchandising strategies.
- Collaborate with store operations and inventory teams to ensure accurate execution of layouts.
- Conduct store visits or audits to assess planogram compliance and effectiveness.
Qualifications
- Bachelor's degree in Visual Merchandising, Graphic Design, Interior Design, Marketing, or a related field.
- 24 years of experience in a similar role within retail, fashion, or lifestyle industries.
- Strong proficiency in Adobe Creative Suite (especially Illustrator, Photoshop, and InDesign).
- Familiarity with planogram software (e.g., MockShop or similar tools) is a plus.
- Solid understanding of retail trends, customer behavior, and visual storytelling.
- Strong project management and organizational skills.
- Ability to work independently and cross-functionally in a fast-paced environment.
