Job Description

ABOUT US

Blue Tyga is a performance-focused techwear apparel brand designed specifically for Indian conditions. The brand combines technical innovation, functional design, and contemporary aesthetics to create apparel that moves with the modern lifestyle. Comfort Factory & TYGA is a comfort-focused fashion brand built around the belief that everyday clothing should feel as good as it looks. With a focus on comfort, quality, affordability, and contemporary style, Comfort Factory creates clothing designed for everyday life.

Department: Retail / Brand

Location: [Location]

Experience: 1–5 Years

Employment Type: Full-time

Key Responsibilities

Develop and execute Visual Merchandising guidelines across all stores.
Plan and implement store layouts, product displays, window displays, mannequin styling, fixtures, and promotional areas.
Create visual stories that communicate performance, comfort, functionality, and lifestyle.
Ensure products are presented to highlight their key features, functionality, comfort, fit, and styling possibilities.
Plan and execute seasonal, collection, launch, promotional, and campaign-based VM concepts.
Work closely with Design, Marketing, Retail, Product, and Sales teams to maintain consistent visual communication.
Develop planograms, display guidelines, styling directions, and VM toolkits for stores.
Conduct regular store visits and VM audits to ensure visual standards are consistently maintained.
Analyse sales performance, customer movement, product visibility, and store presentation to improve merchandising and conversion.
Ensure the right product is displayed in the right location based on category, colour, collection, season, stock availability, and sales performance.
Coordinate with store teams, fabricators, vendors, and external agencies for the execution of displays, fixtures, signage, and branding elements.
Maintain consistency in product presentation, mannequin styling, window displays, and in-store communication.
Identify opportunities to improve the customer journey and overall shopping experience through effective visual merchandising.
Stay updated on fashion, retail, streetwear, techwear, styling, and visual merchandising trends.
Support new store openings, renovations, pop-ups, exhibitions, and special retail activations.
Conduct competitor store visits and market studies to identify new VM opportunities and best practices.
Prepare VM reports, store audit reports, execution updates, and visual guidelines for management review.
Ensure timely implementation of VM calendars, campaign rollouts, and seasonal changes across stores.

What We're Looking For

Bachelor's degree/diploma in Fashion Design, Fashion Communication, Visual Merchandising, Retail, Interior Design, or a related field.
1–5 years of experience in fashion/apparel visual merchandising or retail VM.
Strong understanding of fashion styling, colour coordination, space planning, and product presentation.
Good eye for detail, aesthetics, composition, and brand storytelling.
Ability to translate brand concepts into practical retail displays.
Strong knowledge of MS Office, PowerPoint, Excel, and preferably Adobe Creative Suite/Canva.
Good communication and coordination skills.
Willingness to travel to stores as required.
Ability to work in a fast-paced, performance-driven fashion brand environment.