Visual Designer - Thumbnails & Digital Content

About Swarna Bharat TV:

Swarna Bharat TV is a mission-led creative platform telling precise, high-quality stories on Bharat's history, culture, spirituality, and knowledge systems. Our YouTube channel is live with RashtraGaatha, and we're rolling out multiple original shows across formats. We combine research-first writing with cinematic execution and are preparing our originals for wider distribution, including OTT.

The Role:

We're hiring a Graphic Designer to lead YouTube thumbnails and support visual systems across the platform. This role starts execution-heavy (thumbnails + creatives) and will gradually expand into building brand systems across shows.

What you'll do:

1) Thumbnails (Primary Focus)

• Design high-impact YouTube thumbnails across multiple shows.

• Translate story hooks into clear, mobile-first visuals.

• Create variations and iterate based on performance (CTR).

2) Social & Platform Creatives

• Design creatives for Instagram, YouTube, and other platforms.

• Create covers, posts, and supporting visual assets.

3) Brand & Systems (Growth Area)

• Support development of visual consistency (colours, typography, layouts).

• Help build reusable templates for faster team output.

4) Collaboration & Workflow

• Work closely with writers/editors to convert ideas into visuals.

• Participate in content and thumbnail reviews.

Must-haves

• 2–5 years of graphic design experience.

• Strong understanding of YouTube thumbnails (contrast, emotion, clarity).

• Proficiency in Photoshop (cut-outs, lighting, composition).

• Ability to deliver fast and iterate quickly.

• Portfolio with thumbnail work (mandatory).

Nice-to-haves

• Experience with brand systems or template creation.

• Basic After Effects or motion understanding.

Why join us

• Direct impact on content performance and growth.

• Opportunity to grow into a brand/design leadership role.

• Fast-paced team with visible output.

How to apply

Apply on LinkedIn or email [Confidential Information] with:

• 3–5 thumbnail samples (mandatory)

• 1–2 lines on your design approach

Subject: Graphic Designer — Vashi

• Shortlisted candidates will receive a test assignment.