Visual Designer / Snr Graphic Designer

About Skergo

Skergo is India's first ergonomic backpack brand, built around the mission of encouraging healthy posture, spine health, and a more active lifestyle through movement.

We design backpacks for growing kids and students, combining ergonomics, functionality, comfort, and modern design. As we grow across new collections, digital channels, Amazon, packaging, and brand campaigns, we are looking for a strong visual designer who can help elevate how Skergo looks, communicates, and shows up across every customer touchpoint.

About the Role

We are looking for a Visual Designer / Senior Graphic Designer (with minimum 2-4 years experience) who can own and elevate Skergo's visual identity across brand, performance marketing creatives, website, Amazon, packaging and social media.

The role can grow into a Creative Lead / Design Lead position over the next 2 years for the right person.

Key Responsibilities

Meta Ads & WhatsApp Creatives

• Own the weekly creative pipeline for Meta ads and WhatsApp marketing, including product-led creatives, offer creatives, testimonial creatives, retargeting ads, launch creatives, and retention creatives.
• Create multiple creative variations for testing and build reusable ad/CRM templates that support both performance and brand consistency.

Brand & Visual Identity

• Maintain and improve Skergo's visual identity across all touchpoints, ensuring consistency in typography, layout, colour, spacing, iconography, and overall brand expression.
• Build reusable design systems, templates, and brand assets that make Skergo's creative output sharper, more consistent, and easier to scale.

Website & E-commerce Visuals

• Design website banners, homepage sections, product page graphics, collection page visuals, landing page assets, feature cards, icons, and product benefit graphics.
• Work with the founder, website agency, CRO agency, or developers to ensure the website feels premium, mobile-first, clear, brand-consistent, and conversion-focused.

Amazon & Marketplace Assets

• Design Amazon listing images, A+ content, storefront banners, marketplace graphics, comparison visuals, and product infographics.
• Ensure marketplace visuals clearly communicate product benefits, ergonomic features, materials, size, age group, warranty, and usage in a mobile-friendly way.

Product Launches

• Create moodboards, visual direction decks, shoot references, shot lists, styling references, and campaign routes for new product launches.
• Coordinate with photographers, videographers, editors, stylists, models, and creative partners to ensure final launch assets work across website, ads, Amazon, WhatsApp, social media, and packaging.

Packaging & Print Design

• Design product tags, hang tags, labels, stickers, inserts, care cards, warranty cards, barcode labels, and packaging elements.
• Prepare print-ready files, coordinate with vendors/printers, and help make Skergo's physical product touchpoints feel more premium, clear, and professional.

Social Media

• Design Instagram posts, stories, carousel posts, reel covers, launch posts, educational posts, product posts, and brand storytelling assets.
• Help maintain a strong visual grid and create templates for recurring social formats so Skergo looks consistent across channels.

AI-Assisted Creative Work

• Use AI tools meaningfully for ideation, moodboards, mockups, creative variations, concept exploration, and faster execution.
• Apply tools like Midjourney, ChatGPT, Gemini, Adobe Firefly, RunwayML, or similar tools with strong creative judgment and taste.

Must-Have Skills

• 2–4 years of experience in visual design, graphic design, brand design, or digital design in a D2C/Online first brand.
• Strong portfolio.
• Excellent typography, layout, hierarchy, spacing, composition, and colour sense.
• Strong skills in Figma, Photoshop, and Illustrator.
• Ability to design for website, meta ads, Amazon, WhatsApp, packaging, and social media.
• Understanding of D2C, e-commerce, and consumer brand communication.
• GenAI fluency or strong willingness to use AI tools meaningfully.
• Packaging and print production experience.
• Shoot coordination experience.
• Experience working with photographers, videographers, stylists, or agencies.

Good-to-Have Skills

• Experience with consumer, kids, lifestyle, fashion, sports, wellness, or premium product brands.
• Motion design or basic video editing skills.
• After Effects or Premiere Pro skills.

Ideal Candidate

You are a designer who cares about building brands, not just completing tasks. You have strong taste, high ownership, and the ability to make a growing consumer brand look more premium and consistent.

You understand that design is not only about aesthetics. It also drives trust, conversion, recall, product desire, and brand building.

You are comfortable working in a fast-moving environment, taking feedback, improving briefs, coordinating with people, and bringing proactive ideas to the table.

Work Setup

Hybrid role: work from home plus meeting around 2 days a week in our Delhi office.

We are flexible for the right candidate.

Application Requirements

Please email the following at [Confidential Information] with Subject line: Visual Designer – Skergo:

• Portfolio link.
• Resume.
• 2–3 examples of relevant brand, e-commerce, packaging, or digital design work.
• Any GenAI-assisted creative work, if available.
• A short note on how you use AI tools in your creative workflow.
• A short note on why you are interested in this role.