Ideation, Conceptualizing & Scripting: The agency is expected to take lead on concept, scripting and storytelling for the campaign
Casting: Identify 4 male and female actors/modelsas per script requirements. The cast should fit urban, millennial, Gen Z appeal with natural comic timing or expression strength. (ex: Dharna Durga). The agency will handle all contractual agreements (NDA), and scheduling for the models/artists on behalf of the
2) Production:
Book a suitable studio for a 3-day shoot that meets both technical and creative needs
Coordinate all on-ground production: videographer + camera team, director, assistant, lighting and sound crew
Direct the shoot to ensure high-quality, well-lit, aesthetically strong outputs.
Capture photos and BTS content (DSLR or iPhone), to be delivered as-is by the next working day without any edits
3) Post-Production:
Edit the footage into 3 primary ad films in 2 formats: vertical (1080x1920) and horizontal (1920x1080)
Include color grading, sound correction, and graphic/textual edits
