Job Title: Video Producer (Performance Marketing)
Role Overvie
wWe're looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency
.You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality
.
Key Responsibilit
ies1. Project Owners
- hipTake complete ownership of video/ad projects from brief to final deliv
- eryUnderstand campaign objectives (performance, lead gen, awareness) and align video output accordin
- glyEnsure timely delivery with high production and storytelling standa
rds2. Pre-Production Plann
- ingBreak down scripts and concepts into actionable production pl
- ansPlan shoots including location, casting, props, schedules, and crew requireme
- ntsCollaborate with marketing and content teams to refine scripts for video effectiven
ess3. Production Execut
- ionLead and manage shoots on-ground or remot
- elyDirect talent and coordinate with cinematographers to achieve desired visual out
- putEnsure efficient use of time, resources, and crew during product
ion4. Post-Production Supervis
- ionWork closely with editors and motion designers to shape the final out
- putEnsure videos are optimized for performance (hooks, pacing, retention, CTA integrati
- on)Maintain consistency in brand tone, quality, and messag
ing5. Cross-Functional Collaborat
- ionCollaborate wi
- th:Cinematograph
- ersProduction Coordinat
- orsEditors & Motion Design
- ersMarketing & Performance Te
- amsAct as the central point of communication across all stakehold
ers6. Performance-Driven Content Appro
- achContinuously iterate based on performance metrics (CTR, watch time, conversio
- ns)Bring a content-creator mindset to scale production without compromising qual
- ityStay updated with trends in ad creatives, short-form content, and digital storytell
ing
Required Skills & Qualifica
- tions3–6+ years of experience in video production, preferably in ads or digital co
- ntentStrong understanding of performance marketing creatives and video fu
- nnelsHands-on experience in managing end-to-end video production work
- flowsAbility to manage multiple projects simultaneously under tight dead
- linesStrong storytelling, visual sense, and attention to d
- etailExcellent communication and team collaboration s
kills
Good
- to HaveExperience in EdTech or D2C performance ma
- rketingUnderstanding of platform-specific content (Meta, YouTube, Instagram
- , etc.)Basic knowledge of editing/motion tools (Premiere Pro, After E
- ffects)Experience working with high-volume content pi
pelines
What Success L
- ooks LikeConsistently delivering high-performing
- video adsEfficient turnaround time across multiple
- projectsStrong coordination across teams with minimal
- frictionHigh ownership with minimal su
pervision
