Video Producer - Brand Narratives

Future-proof your advertising and marketing career. Join Scatter.

At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners businesses. Scatter makes it easier for our clients consumers to find their brand online, leading to better offtake. Because messaging produced by us should significantly impact consumers everyday lives.

Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops — all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.

Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.

About the role

Position: Video Producer – Brand Narratives

Location: Mumbai

CTC: Up to 13 LPA

Annual Retention Bonus: 10% of the above CTC (released on completion of one year; subject to being on payroll and not serving notice period)

Job Overview

Scatter is looking for a hybrid Content Producer who can decode brand briefs, develop story-led narratives, and drive execution across digital and social platforms at scale. You will lead high-velocity branded content projects — from influencer IPs and creator collaborations to branded web series and social-first campaigns — while owning the production pipeline end to end. You aren't just managing a budget; you are ensuring every brief becomes a piece of content that performs.

Qualifications & Skills

•       6+ years at a digital content agency or branded content studio (not a film production house).

•       Proven track record of producing influencer IPs, branded web series, creator collabs, and social-first campaigns with strong narrative arcs.

•       Platform-native: Deep, hands-on experience with YouTube, Instagram Reels, and Meta — not OTT or streaming platforms.

•       Mindset: Fast-moving, client-brief driven, and equally comfortable in the ideation room and on the ground during a shoot.

•       Network: An active, reliable network of digital-first directors, DOP's, editors, and content creators (especially in Mumbai).

•       Experience managing shoots with influencers and creators under tight turnaround times.

•       Deep understanding of what makes content travel on YouTube, Instagram, and WhatsApp.

Key Responsibilities

1. Creative & Narrative Leadership

•       Brief Decoding & Ideation: Translate brand briefs into story-led video concepts and campaign narratives, in close collaboration with the creative team.

•       Scripting & Direction: Ability to write, restructure, and direct content on the fly when required.

•       Format Development: Identify and develop recurring digital content formats — series, IPs, creator formats — in partnership with the creative team.

2. Production Execution

•       End-to-End Ownership: Lead execution for high-stakes branded content projects: influencer IPs, branded web series, multi-creator shoots, and campaign films.

•       Technical Literacy: Sound understanding of camera setups, lighting, and post-production/GFX workflows suited to digital-first content.

•       Vendor Management: Build and manage a pool of trusted digital-first production partners. Expected to bring in fresh talent that elevates Scatter's output.

3. Team & Process Mentorship

•       Delegation: Manage and train junior producers and coordinators to handle daily operations, freeing you up for high-level creative and production strategy.

•       Operational Structure: Build workflows that improve efficiency between the ideation, production, and delivery phases.

Key Result Areas

•       Pitch Win Rate: Quality of innovative pitches won vs. total pitches made.

•       Production Excellence: Successful delivery of Tier-1 projects — on time, on budget, and with high aesthetic value.

•       Network Growth: Quality and reliability of new vendors and digital-first talent onboarded to the Scatter ecosystem.

•       Team Development: Growth and independence of direct reports and junior team members.

Platforms of Focus

•       Influencer & Creator IPs: YouTube and Meta Originals

•       Social-First Narratives: Instagram Reels, short-form storytelling, micro-drama formats

•       Emerging & Owned Media: WhatsApp and brand-owned platforms

And finally, what's it like working with us

Along with other perks, you'll also enjoy an annual week off for the whole crew from Christmas to the New Year (yeah, it's on the house, not cutting into your regular leave stash).

It's not just a job; it's a place where your ideas matter, your uniqueness is celebrated, and your career growth is a big deal. We can't wait to have you on board and be part of the Scatter story!