Company Description
Nurturing Green was founded on the innovative idea of replacing traditional bouquets with living plants. Evolving over time, the company has expanded into Green Gifting, Gardening & Home Decor, with a wide range of over 1,000 unique products. As India's leading gardening brand, Nurturing Green operates in 16+ cities with 100+ SIS stores, delivering to 27,000 PIN codes across the country through partnerships with major e-commerce platforms and quick commerce entities. Guided by the vision of Bring Nature into Every Home Worldwide, Nurturing Green remains committed to sustainability and transforming living spaces while creating a positive impact for a greener future.
About the Role
We are looking for a creative and detail-oriented Video & Graphic Editor with a strong understanding of AI-powered creative tools. The role focuses on creating high-impact visual content for social media platforms, aligning with brand identity, performance goals, and current digital trends.
You will collaborate closely with the Social Media and Product teams to bring brand stories and products to life through engaging videos, graphics, and AI-enhanced creatives.
Key Responsibilities
- Edit and produce short-form and long-form videos for social media platforms (Instagram, YouTube, LinkedIn, etc.)
- Design high-quality graphics, thumbnails, ads, and social posts aligned with brand guidelines
- Create product-focused content (launch videos, demos, explainers, reels, ads)
- Use AI tools to enhance creativity, speed, and efficiency in video and graphic production
- Adapt content for different formats, ratios, and platforms
- Stay updated with social media trends, visual styles, and AI innovations
- Collaborate with marketing and brand teams to execute campaigns and content calendars
- Maintain consistency in brand tone, visual language, and storytelling
- Optimize content for engagement, performance, and audience retention
Required Skills and Qualification
- Strong proficiency in:
- Adobe Premiere Pro / After Effects
- Photoshop / Illustrator / Canva
- Solid experience with AI-powered creative tools, such as:
- Generative AI (image/video)
- AI video editors, motion tools, or automation tools
- AI-based background removal, upscaling, captioning, or motion tools
- Strong understanding of color grading, typography, motion graphics, and visual hierarchy
- Proven experience working with brands and products
- Experience creating content specifically for social media marketing
- Ability to convert product features into engaging visual stories
- Portfolio demonstrating video, graphic, and AI-assisted work
Nice to have
- Experience with performance marketing creatives
- Knowledge of storyboarding and scripting
- Familiarity with social media analytics and content performance
- Experience in D2C, or consumer brands
- Basic understanding of sound design and voice-over integration
