Role Title
Video Editor
Role Definition
As a Video Editor at Rustic Wisdom, you play a crucial role in enhancing our brand's visual storytelling and delivering engaging content to our audience. Your responsibilities include editing and producing high-quality videos that align with Rustic Wisdom's values and messaging.
Deliverables
1. High-quality edited videos meeting brand guidelines.
2. Timely delivery of edited videos and associated graphics
for scheduled campaigns and projects.
3. Content calendar
4. Monitor the response on social media for the created content on daily basis and use it as feedback to improve content.
5. Be aware of the client queries so the content can be created accordingly.
6. Weekly and monthly reviews.
Key Responsibilities
- Video Editing:
- Edit raw footage into compelling videos and graphics (if required) that align with Rustic Wisdom's brand and messaging.
- Ensure the overall quality, consistency, and style of videos meet Rustic Wisdom's standards.
- Collaborate with the Marketing, Sales and content team to understand the vision and objectives for each video project.
- Content Collaboration:
- Work closely with the content creators to understand the narrative and objectives of each video project.
- Collaborate with the marketing team to ensure that videos effectively convey Rustic Wisdom's health and wellness solutions.
- Technical Proficiency:
- Stay up-to-date with industry trends and technological advancements in video editing.
- Proficiently use video editing software and other relevant tools to produce high-quality videos.
- Quality Assurance:
- Conduct thorough reviews of edited videos to ensure accuracy, visual appeal, and adherence to brand guidelines.
- Address feedback and make necessary revisions in a timely manner.
- Brand Alignment:
- Ensure that all videos align with Rustic Wisdom's brand identity, messaging, and values.
- Collaborate with the design and marketing teams to maintain visual consistency across all platforms.
- Timely Delivery:
- Adhere to project timelines and deadlines for video delivery.
- Communicate proactively with the Reporting Manager and other team members regarding project progress and potential challenges.
Metrics
1. No of posts in a day
2. No of stories in a day
3. Number of videos edited and the goal ratio in a month
4. Number of graphics and the goal ratio in a month
5. No of videos/graphics created for internal use within the organisation
6. Ratio of completed tasks as per the calendar
Video Editor Competence IceBerg Model
Knowledge:
- Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, etc.).
- Technical understanding of video production, including lighting, sound, and camera operation.
- Knowledge of current trends in video editing and post-production.
Skills:
- Editing raw footage to produce high-quality videos.
- Attention to detail in colour grading, sound editing, and transitions.
- Ability to work with various video formats and resolutions.
Motive:
- Passion for visual storytelling and creative expression.
- Desire to convey messages effectively through the medium of video.
- Commitment to continuous learning and improvement in video editing skills.
Self-Image:
- Self-Perception:
- Seeing oneself as a creative and innovative professional in the field of video editing.
- Recognising the importance of one's role in enhancing the overall quality of content.
- Building confidence in the ability to meet challenges and exceed expectations.
Traits:
- Patience and attention to detail during the editing process.
- Adaptability to different styles and genres of video content.
- Ability to work well under pressure and meet tight deadlines.
Competencies (Overall):
- Effective communication and collaboration skills for working with creative teams.
- Problem-solving skills to address challenges during the editing process.
- Time management skills to ensure timely delivery of edited videos.
