About Us
Famyo is a premium, character-led kids essentials brand built on original IP.
We create our own characters, products, and content to build emotional connection with kids.
Inspired by global brands like Miniso and Disney, we're building for the Indian market first.
Famyo is being built as a scalable, global kids lifestyle brand.
Job Description
Location:Bengaluru In Office Role. (Mon - Sat) Working
Role Overview
We are looking for a highly creative and performance-oriented Video Editor who can turn raw footage into scroll-stopping, high-converting content for Meta, Amazon, and our website.
This is not just editing , this is about understanding:
- Hooks
- Retention curves
- Kids psychology
- Parent purchase triggers
- Performance marketing
You will work closely with the founders and marketing team to build content that drives revenue.
Key Responsibilities1. Performance Ad Creatives
- Edit short-form videos (1545 seconds) for Meta & Instagram ads
- Create multiple hook variations from the same raw footage
- Add dynamic text overlays, transitions, subtitles, and sound effects
- Optimize videos for high CTR and strong retention
2. Product & Website Videos
- Edit product demo videos
- Create Amazon/A+ style product explainers
- Glow feature demonstrations
- Lifestyle + emotional storytelling edits
3. Reels & Social Media
- Create Instagram Reels and Shorts
- Trend-based edits with brand consistency
- Fun, playful, kid-first aesthetic
4. Creative Testing
- Produce 510 variations per concept
- Edit UGC-style content
- Improve creatives based on ROAS and performance data
Requirements
What We're Looking For
- 13 years of experience in video editing
- Strong understanding of performance marketing creatives
- Proficiency in Premiere Pro / Final Cut / CapCut
- Experience editing for D2C brands (bonus if kids category)
- Understanding of hooks, pacing, retention
- Ability to work fast and iterate quickly
Bonus If You Have
- Experience editing Amazon listing videos
- Basic motion graphics skills
- Understanding of storytelling for kids
- Experience with UGC and influencer content
Benefits
Why Join Famyo
- Work directly with founders
- Build a high-growth D2C brand from early stage
- Creative ownership + experimentation freedom
- Fast learning curve
- Exposure to performance marketing
