Video Editing & Videography

This role is for one of Zepcruit's clients.

About Company

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India. Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability. Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines. At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our journey to make herbal tea a household favorite worldwide!

Job Description:

We are looking for a creative and performance-driven Video Editor & Videographer who has worked with D2C brands and understands how videos drive sales, engagement, and conversions. The ideal candidate should be hands-on with shooting, editing, AI-powered video tools, and have a strong understanding of Meta ads, market trends, and customer behavior.

Key Responsibilities:

• Plan, shoot, and edit high-quality videos for social media, website, and ad campaigns
• Create short-form performance videos for Meta (Instagram & Facebook ads)
• Use AI generative tools to enhance video creation (AI avatars, voiceovers, captions, background removal, creatives, automation, etc.)
• Ideate content hooks, scripts, and angles aligned with market trends and target customers
• Edit videos optimized for conversions, retention, and scroll-stopping performance
• Collaborate with marketing and growth teams to execute ad creatives
• Understand ad metrics and optimize creatives based on performance insights
• Maintain brand consistency across all video content

Required Skills & Qualifications:

• Proven experience in video editing & videography for D2C / e-commerce brands
• Freelancing, agency, or in-house experience is acceptable
• Hands-on experience with shooting using camera and smartphone setups
• Proficiency in Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro or similar tools
• Strong understanding of AI generative video tools (Runway, Pika, HeyGen, Midjourney, ChatGPT, etc.)
• Knowledge of lighting, framing, composition, and sound
• Understanding of Meta ads creatives, audience psychology, and market trends

Preferred Skills:

• Basic understanding of ad funnels, ROAS, CTR, and creative testing
• Experience working with UGC-style and influencer content
• Ability to quickly adapt content based on performance feedback