Job Description
Interested candidates can directly reach out to [Confidential Information] or 8178688503
About The Role
As the Video Editor at BetterWay, you will co-create and shape the BetterWay brand's presence across Social Media platforms, namely Instagram, LinkedIn and YouTube.
The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians.
We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million+ Indians who are tied to the new urban living setup.
In essence, as a resident editor, you are not just a contributor but a storyteller, strategist, and brand advocate.
You will be able to channelise your passion for storytelling and your understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.
Your editing prowess will bring the essence of Ayurveda to life, fostering a deeper connection with our audience and guiding them on their journey to well-being.
Your Role Will Span The Following Ownership Areas
Video Content Creation
Edit raw footage to produce high-quality, visually compelling, short- and long-form video content for digital marketing, social media, website, and promotional purposes
Utilize an array of editing techniques, motion graphics, transitions, and high-impact video work to enhance the overall quality and impact of the videos.
Identify the scope for improvement and then tweak and edit finished content to improve their performance and conversion.
Ensure video content is optimised for the platforms and digital channels it is created for
Ensure consistency in style, tone, and brand identity across all video projects to reinforce the company's image and values.
Creative Ideation & Research
Contribute to brainstorming sessions and provide creative ideas and suggestions to enhance visual content
Dive into research, understand the needs of our target audience, and create tailored deliverables
Demonstrate creativity in storytelling to evoke emotions through visually compelling narratives.
About Company: BetterWay is an outcome-focused, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the patients journey end to end, making it transparent and accessible for urban users, who suffer from a chronic lifestyle disorder.
