Experience: 23 years (min. 2 years hands-on) Location: Chennai Function: Video Strategy + Production (Performance-Driven)
Role Purpose
Own the end-to-end video pipelinecreative strategy pre-prod direction post multi-variant deliveryto lift thumb-stop rate, watch-through, and CPA across paid + organic channels.
What You'll OwnCreative & Strategy
- Build video content plans by funnel stage & channel (YouTube, Reels/Shorts, PDP embeds, ads).
- Craft treatments, scripts, storyboards, lookbooks; align with product, brand, and performance goals.
Pre-Production
- Shot lists, casting, locations, budgets/schedules; vendor/crew selection.
- Camera/lighting/audio plans; legal, releases, permits, and risk checklists.
Direction & Production
- Direct talent and crew; ensure coverage, continuity, and on-time execution.
- Oversee data wrangling/DIT, slating, sync, and media backups on set.
Post-Production (Lead Function)
- Drive the offline online pipeline: edit, motion GFX, titles, color, sound design/mix, mastering.
- Multi-format versioning (9:16, 1:1, 16:9), multilingual/captions, platform-specific specs.
AI-Accelerated Filmmaking
- Use AI for previz, animatics, style frames, synthetic B-roll, transcription, VO, cleanup, upscales, rapid variantingwith clear disclosures and IP hygiene.
Ops & Systems
- Maintain the production calendar and DAM; build a reusable Video Design System (templates, LUTs, motion kit, lower-thirds, end-slates).
Requirements
Required Skills (Core = non-negotiable)Video Editing & Finishing (Core)
- Mastery of pacing, narrative structure, hook crafting, music/SFX timing, transitions.
- Expert in Adobe Premiere Pro or DaVinci Resolve: conforms, proxies, multicam, nested sequences, mixdowns, delivery specs.
Motion Graphics & Titles
- After Effects (or Resolve Fusion) for supers, lower thirds, kinetic type, product UI comps.
Sound & Color
- Dialogue cleanup, noise reduction, sound design/mix (Audition/Pro Tools/Fairlight).
- Color management, primary/secondary grades, LUT workflows (Resolve).
Direction & Producing
- Casting, blocking, performance coaching, call sheets; calm on-set leadership and clear comms.
Cameras & Lighting (working knowledge)
- Cinema cameras/codecs, frame rates, key/fill/rim, practical lighting, basic G&E.
AI Stack (working proficiency)
- Runway / Pika / Kling (gen-video), Midjourney/Firefly (frames), Descript/Whisper (scripts/transcripts), ElevenLabs (VO), Topaz/Resolve Studio (upscales), ChatGPT (research/outlines).
Tool Stack (you already use most of these)- Edit/Finish: Adobe Premiere Pro, DaVinci Resolve (Edit/Color/Fairlight), Final Cut (nice), CapCut for quick variants.
- Motion: After Effects, Resolve Fusion; Mogrt workflows; Lottie (for UI motion).
- Audio: Audition, Pro Tools, RX iZotope (nice), Fairlight.
- AI & Assist: Runway, Pika, Kling, Midjourney/Firefly, Descript/Whisper/WhisperX, ElevenLabs, Topaz Video AI.
- Asset & Review: Frame.io, Google Drive, Dropbox, Kyno/ShotGrid (nice).
- On-Set: Blackmagic Camera Utility, Tentacle Sync, SetApp tools, Shot Lister; camera families (Sony FX/Cine, Canon C-series, BMPCC), lights (Aputure/Godox), audio (RDE/Deity).
- Licensing: Artlist/Epidemic (music/SFX), Shutterstock/Storyblocks (stock).
- Delivery/Specs: YouTube, Meta Ads Manager, Google Ads (Video), DV360 spec sheets.
Certifications (Preferred)- Adobe Certified Professional (Premiere Pro and/or After Effects).
- Blackmagic DaVinci Resolve (User/Color/Editing).
- YouTube Creative Essentials / Meta Creative Strategy (nice).
- Sound (Avid Pro Tools User) nice to have.
Must-Have 2+ Years Hands-On (Hard Screen)- Leading editfinish on explainers, demos, social ads, testimonials with measurable performance lift (WTR/CPA).
- Building motion packages (titles, supers, lower-thirds) and delivering broadcast/web-safe masters.
- Directing talent on small sets; running call sheets, shot lists, and day-of pivots.
- Shipping multi-format exports (9:16/1:1/16:9) and caption/localization workflows.
- Using AI tools to speed previz, transcripts, variants, cleanup, and upscaleswith IP/rights compliance.
Qualifications- Bachelor's in Film/Media/Design (or portfolio-backed equivalent).
- 23 years taking video from concept to delivery; 2+ years directing talent.
- Reel showing editorial excellence across explainers, product demos, social ads, and testimonials.
