Video Content Marketing Specialist

Position Title: Video Content Marketing Specialist
Department: Marketing
Location: Noida
Experience Required: 3+ years
Industry Preference: Diagnostic / Healthcare / Media
Education: Bachelor's degree in Communication

About Us

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Role Summary

The Video Content Marketing Specialist will be responsible for planning, creating, and executing high-impact video content across YouTube, Instagram, and LinkedIn. The role requires strong storytelling skills, platform-wise video strategy expertise, and hands-on experience managing full-cycle video production. The specialist will collaborate closely with design, medical, and product teams to deliver cohesive narratives aligned with brand and campaign goals.

Key Responsibilities

Platform-wise Strategy & Planning
Execute a detailed content calendar tailored to each platform (YouTube, Instagram, LinkedIn).
Ensure video themes, formats, and delivery align with overall campaign objectives and brand guidelines.

Video Conceptualisation & Scripting
Script engaging video concepts customized for each platform's audience and consumption behaviour.
Develop storyboards, shot lists, and content structures for diverse video formats.

Production & Execution
Manage end-to-end video production including shoot planning, on-ground coordination, and talent/crew management.
Oversee editing workflows, revisions, and quality control to deliver high-precision outputs.

Platform Optimisation
Optimise videos with compelling thumbnails, titles, tags, metadata, and descriptions to drive organic reach.
Ensure platform-specific algorithm compliance and retention-driving editing techniques.

Performance Tracking & Insights
Track and analyse performance metrics (views, retention, engagement, CTR).
Generate insights and recommendations to improve future video content strategy and execution.

Cross-Functional Collaboration
Coordinate closely with design, product, and medical teams to ensure accuracy, creativity, and consistency.
Maintain strong communication flows to deliver cohesive and impactful visual narratives.

Skills & Competencies

Strong storytelling, scripting, and visual communication skills
Expertise in video editing tools (Premiere Pro, Final Cut, etc.)
Understanding of platform algorithms and audience behaviour
Project management and end-to-end production handling
Analytical mindset for performance analysis
Strong collaboration and communication abilities

Key Deliverables

Platform-wise monthly video content calendar
High-quality, engaging video outputs with consistent branding
Improved organic reach and engagement across YouTube, Instagram, and LinkedIn
Performance dashboards with insights and optimization recommendations
Streamlined production process for faster and more efficient video delivery

Preferred Profile

36 years of experience in video content marketing or digital video production
Prior experience in healthcare, diagnostics, wellness, or consumer-facing brands preferred
Strong portfolio showcasing platform-specific video work
Experience in managing shoots, editing workflows, and multi-team coordination
Ability to work in fast-paced, campaign-driven environments
Proven track record of delivering high-engagement video content

Video Content Strategy,Storytelling & Scripting,Video Production