Video Content Creator-Social Media (With Strong On-Camera Presence)

Role Overview:

The Video Content Creator-Social Media at Rooter will be a video-first creator who ideates, produces, and features in engaging social media content. This role requires strong on-camera presence, the ability to script and shoot compelling video formats, and bring ideas to life with authenticity and creativity.

The ideal candidate is an active content creator who has created and featured in videos on their own or an organisation's social media platforms, with a proven track record of high-performing or viral content and strong reach. They should have a deep understanding of gaming trends, short-form video hooks, and the ability to combine creativity with performance insights to grow Rooter's digital audience.

Key Responsibilities:

Content Creation & Management

• Produce engaging, high-quality content tailored for social media and other digital platforms
• Ideate and develop scripts, concepts, and creative formats for short-form and long-form content. Should be comfortable in front of the camera to appear in our in-house social media content.
• Stay updated with hooks, trends, memes, and emerging content styles, especially in the gaming space.

Social Media Strategy & Execution

• Design, implement, and manage social media strategies aligned with brand and business goals
• Drive growth of followers and consistently enhance audience engagement across platforms
• Deliver integrated social media programs across multiple channels.

Collaboration & Coordination

• Collaborate with internal teams at Rooter to align on campaigns and content needs
• Work with external stakeholders, including influencers and creators, to execute campaigns
• Ensure timely project execution and delivery across all channels.

Performance Monitoring & Optimization

• Track, analyze, and report campaign performance using key metrics
• Optimize content and strategies based on data insights to meet company objectives
• Monitor community sentiment and actively engage with the audience wherever required.

Requirements:

• 12 years of experience managing social media handles for a company or brand
• Strong understanding of the Indian gaming ecosystem and its trends
• Knowledge of short-form video content hooks, trends, memes, and retention strategies.
• Comfortable with camera and video editing tools
• Strong communication and storytelling skills.

Qualification:

• Graduation in marketing or equivalent degree
• Certifications in social media management, digital marketing, or content strategy (preferred).

About Rooter:

++ : Rooter has transformed from being a Live Streaming Platform hosting India's largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called Rooter Shop for digital gaming currencies. Rooter Shop is the result of our belief in the propensity of Indian gamers to spend online on games, accessories and other digital assets.

Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that we're here for the long haul, building an enduring Gaming brand out of India.

Website: https://web.rooter.gg/

LinkedIn: https://www.linkedin.com/company/hello-rooter/