About Keffy Pharma
Keffy Pharma is the prescription arm of Keffy, a forward-thinking healthcare brand committed to building innovative, trusted, and outcome-driven solutions in the Indian pharmaceutical space. Our portfolio currently focuses on pain management, supplements, and women's health, with plans to expand across key therapeutic categories.
We are looking for an entrepreneurial and execution-focused Vice President Sales (West) to lead our next phase of expansion across Maharashtra and Gujarat. This is a high-ownership leadership role for someone who can help us build the business from the ground up, starting with stabilising operations in Pune and then scaling a structured sales organisation across the rest of Maharashtra and Gujarat over the next 18 months.
The ideal candidate will have strong experience leading large pharma sales teams in a top 50 pharmaceutical company, with deep exposure to Gynaecology and Orthopaedic segments, and a proven track record of managing a meaningful regional business with strong commercial discipline.
Key Responsibilities
- Lead the overall sales strategy and execution for Maharashtra and Gujarat
- Stabilise the existing business in Pune/PCMC and create a strong base for regional expansion
- Build and scale the sales organisation across the West region in a phased and disciplined manner
- Recruit, mentor, and lead a high-performance field structure comprising: Zonal Managers, Regional Sales Managers, Area Business Managers, Territory Sales Executives
- Drive expansion across the rest of Maharashtra and Gujarat within the next 18 months
- Set clear sales, productivity, coverage, and collection metrics for each level of the organisation
- Bring strong structure and discipline to the business, including: Tour plan planning and review, Reporting systems, Daily/weekly review mechanisms, Target setting and tracking, Productivity monitoring, Stockist and doctor coverage planning
- Make senior consultant calls and help unlock high-potential accounts, institutions, and key prescribers
- Build strong relationships across the ecosystem, including: Key doctors and consultants, Hospitals and clinics, Stockists and distributors, Channel partners across Maharashtra and Gujarat
- Ensure smooth coordination between sales, distribution, collections, and operations
- Monitor market execution closely and remain field-oriented, not just desk-led
- Help create a motivated, accountable, and winning culture across the team
- Support the company in organisation design, expansion planning, and leadership hiring
- Work closely with management on business planning, budgeting, territory allocation, and growth strategy
- Manage regional sales operations with strong commercial discipline and execution rigour
- Take ownership of monthly business performance, including P&L responsibility in the range of 25 Cr per month, depending on scale and stage of growth
Candidate Profile
- 15+ years of pharmaceutical sales experience, with significant leadership experience across Maharashtra and Gujarat
- Strong preference for candidates who have handled the full Maharashtra + Gujarat business for a top 50 pharma company
- Proven experience in Gynaecology and Orthopaedic specialities
- Demonstrated success in building, scaling, and managing large field teams across multiple layers of management
- Experience managing meaningful regional business volumes and monthly P&L responsibility of 25 Cr
- Strong network across: Doctors and KOLs, Hospitals and clinics, Stockists and distributors, Sales talent in Maharashtra and Gujarat
- Strong field leadership with the ability to command respect and drive execution on ground
- Excellent communication skills and high professional maturity
- Extremely professional in: Internal communication, Email management, Follow-up discipline, Cross-functional coordination
- Strong in: Reporting systems, Tour plan discipline, Team reviews, Operational follow-up, Execution management
- Self-starter with an entrepreneurial mindset and high ownership
- Able to build systems and structure from scratch, not just manage an already mature organisation
- Strong people leader who can motivate teams, build confidence, and maintain accountability
- Comfortable with regular travel across Maharashtra and Gujarat
- Based in Pune preferred, though Mumbai may also be considered
What We Offer
- Opportunity to lead and build a high-potential pharma business across one of India's most important regions
- A leadership role with high visibility, autonomy, and strategic importance
- Chance to build a regional organisation from the ground up and shape the company's go-to-market model
- Competitive fixed compensation with performance-linked upside
- Long-term growth opportunity within an ambitious and expanding healthcare platform
- Respectful, entrepreneurial, and performance-oriented work culture
To apply, please email your updated CV to [Confidential Information] with the subject line:
Application VP Sales (West)
Join Keffy Pharma and play a defining role in building a strong prescription business across Maharashtra and Gujarat.
