Job Title: Vice President – Growth
Location: Noida
Employment Type: Full-Time
About The Company
Makunai Global is a rapidly growing SaaS company focused on building scalable business communication and automation solutions. Our product suite includes CRM platforms, WhatsApp Automation solutions, IVR systems, and AI-powered engagement tools that help businesses improve sales efficiency and customer communication.
We are looking for a data-driven and strategic Vice President – Growth to lead customer acquisition, revenue expansion, product adoption, and growth initiatives across the organization.
Role Overview
The VP – Growth will be responsible for driving end-to-end business growth by leading acquisition, retention, partnerships, performance marketing, revenue optimization, and GTM execution. This role requires a strong understanding of SaaS growth models, digital funnels, automation, analytics, and scalable customer acquisition strategies.
The ideal candidate should have experience building and executing growth strategies in a high-growth SaaS environment and should be comfortable working cross-functionally with product, marketing, sales, and leadership teams.
Key Responsibilities
Growth Strategy & Business Expansion
- Define and execute the company's overall growth strategy aligned with business and revenue goals.
- Identify new customer acquisition channels, growth opportunities, and market expansion strategies.
- Build scalable growth frameworks for customer acquisition, activation, retention, and revenue expansion.
- Drive product-led and sales-assisted growth initiatives.
Customer Acquisition & Demand Generation
- Lead multi-channel growth campaigns across performance marketing, SEO, partnerships, referrals, and outbound initiatives.
- Optimize the customer acquisition funnel to improve lead quality, conversion rates, and CAC efficiency.
- Develop and scale inbound and outbound lead generation strategies for SaaS products.
Revenue & Funnel Optimization
- Monitor and optimize key SaaS metrics including CAC, LTV, MRR, ARR, churn, activation, and retention.
- Improve conversion across the marketing and sales funnel through experimentation and automation.
- Collaborate with sales leadership to align pipeline growth with revenue targets.
Product & Customer Growth
- Work closely with product teams to improve onboarding, user engagement, feature adoption, and retention.
- Analyze user behavior and customer feedback to identify growth opportunities and friction points.
- Drive upsell, cross-sell, and expansion revenue initiatives.
Data, Analytics & Automation
- Build data-driven growth systems and dashboards to track KPIs and campaign performance.
- Lead experimentation initiatives including A/B testing, lifecycle campaigns, and conversion optimization.
- Leverage AI, automation tools, and CRM systems to improve scalability and operational efficiency.
Team Leadership & Cross-Functional Collaboration
- Build and lead high-performing growth, marketing, and performance teams.
- Collaborate with sales, product, customer success, and leadership teams on GTM and expansion strategies.
- Establish growth processes, reporting structures, and performance accountability.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA preferred).
- 8–15 years of experience in Growth, Performance Marketing, Demand Generation, or SaaS Strategy.
- Proven experience scaling customer acquisition and revenue growth in a SaaS or technology company.
- Strong understanding of SaaS growth metrics, funnel optimization, lifecycle marketing, and automation.
- Expertise in digital marketing channels including SEO, SEM, paid campaigns, email automation, and partnerships.
- Strong analytical, strategic thinking, and leadership skills.
- Experience with CRM, analytics, marketing automation, and reporting tools.
Preferred Experience
- Experience in CRM, CPaaS, WhatsApp Automation, IVR, AI, or communication technology products.
- Background in startup or high-growth SaaS environments.
- Experience managing both PLG (Product-Led Growth) and sales-led growth models.
- Exposure to international growth markets and B2B SaaS expansion strategies.
Key Performance Indicators (KPIs)
- Customer Acquisition Cost (CAC)
- Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR)
- Lead-to-customer conversion rate
- Retention and churn rate
- Product adoption and engagement metrics
- Marketing ROI and pipeline contribution
- Revenue expansion and growth efficiency
Why Join Us
- Opportunity to lead growth initiatives in a rapidly scaling SaaS company.
- Ownership-driven and innovation-focused work culture.
- Exposure to AI-powered products and advanced automation ecosystems.
- Direct collaboration with founders and leadership teams.
- Competitive compensation, incentives, and long-term growth opportunities.
