Vice President – Brand Measurement

Lead modeling and analytics to measure the effectiveness of JioStar and JioHotstar campaigns relative to competing platforms across client business outcomes.

Evangelize JioStar's measurement suite to influence client strategic planning through compelling storytelling and insights.

Integrate customized measurement and syndicated data to provide actionable insights on platform attractiveness for specific brands and categories.

Deliver Return on Ad Spend (ROAS) insights for linear and OTT platforms across top, mid, and bottom funnels for targeted client clusters.

Build evidence of superior associative value of entertainment tentpole shows (e.g., Bigg Boss, KKK, Laughter Chef) to increase advertiser engagement.

Conduct meta-analyses of measurement studies to derive holistic insights for assigned categories.

Train and mentor internal sales teams on advertising effectiveness, enhancing client engagement and strengthening relationships.