Vice President-Marketing(FinTech)

Job Title: Vice President Marketing(FinTech)

Experience: 1520+ years

Industry: IT Product / BFSI Technology / B2B Software / SaaS

Location: Hyderabad, India

Job Brief

We are looking for a senior marketing leader who can shape our global brand and help us grow fast. This role leads our marketing strategy for banking and financial software. You will guide how the world sees our company and our products. You will help us win trust with banks, NBFCs, and fintech companies. You will own product marketing, demand generation, go-to-market plans, events, analyst relations, and branding. This role fits a leader who understands BFSI products, SaaS marketing, and AI-led marketing tools.

Responsibilities

Build and grow the company's global brand in the banking technology space.

Position the company as a trusted and credible lending technology partner.

Drive brand messaging, storytelling, and market visibility.

Increase CEO and leadership visibility at events, media, and analyst platforms.

Build a clear marketing strategy that supports revenue growth.

Use AI-based marketing tools to improve speed, reach, and outcomes.

Set clear marketing KPIs, dashboards, and performance tracking.

Lead product positioning, messaging, and value propositions for banking products.

Convert technical features into clear business outcomes for customers.

Lead product launches, product communication, and sales enablement.

Build GTM plans and demand-generation programs that support pipeline creation.

Partner with Sales to support enterprise deals and revenue targets.

Lead ABM campaigns and partner marketing.

Drive global events, exhibitions, webinars, and industry participation.

Own marketing communications, PR, digital channels, and social presence.

Lead SEO, SEM, automation, and digital marketing programs.

Engage with analysts like Gartner and Forrester to improve market ranking.

Build customer advocacy, case studies, testimonials, and references.

Work with channel partners on co-marketing programs.

Hire, mentor, and develop a strong marketing team.

Manage the marketing budget and ensure ROI across programs.

Qualifications

MBA or equivalent degree.

1520+ years of experience in marketing leadership(Mandatory)

Strong experience in B2B Software / SaaS / BFSI product marketing.

Experience with lending platforms or banking solutions (preferred) (Mandatory)

Strong knowledge of new marketing trends, AI tools, and modern MarTech platforms.

Ability to build GTM, product marketing, and positioning for enterprise markets.

Proven experience leading demand generation and pipeline-building programs.

Strong storytelling, executive communication, and board-level presentation skills.

Ability to work closely with Sales, Product, Engineering, and Customer Success teams.

Strong background in digital marketing, ABM, PR, content, and analyst relations.

Ability to lead teams, scale functions, measure ROI, and manage budgets.

Why Join Us

Lead global marketing for an advanced banking technology company.

Shape how top banks and FinTech's see our brand.

Work with leadership teams that value bold thinking and fast execution.

Drive AI-enabled marketing and modern digital practices.

Build a high-performing marketing team and leave a strong impact.

Work in a fast-growing company expanding across India, ME, Saudi, Australia, Philippines, and the UK.

Enjoy visibility, ownership, and direct influence on revenue growth.

Application Instructions

If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at [Confidential Information] or by applying directly through this platform.

Note: While we appreciate every application, only shortlisted candidates will be contacted. Your understanding is appreciated in this regard.