Markem-Imaje is a trusted global manufacturer of product identification and traceability solutions. Our connected solutions help manufacturers to reduce waste, increase efficiency, achieve compliance and protect their brand.
We offer the most complete range of market-leading marking and coding systems along with software, services and consumable solutions so you can streamline all your printing needs from one supplier.
The Role
The incumbent is responsible for overseeing the day-to-day Vertical marketing activities that support and drive Sales to reach revenue targets and create awareness for the MI brand in the Vertical market
Location : Bangalore OR Mumabi
What you will do:
- Analysis of Segment wise Market;- Experience in Extrusion Industry (Wire-cable-Pipe-profiles )& Electronics segment will be plus
- Identify Opportunity For Markem Imaje based Application
- Opportunity Sizing TAM- Identify & Target Customers
- Create & Manage / execute PLAY BOOK : Segment & Subsegments -Applications
- Create & Manage / execute PLAY BOOK : MI Solution Sets married to Segment & subsegment
Role / scope of works / Job responsibilities
- Execute Vertical PLAN with Marketing : Collaborativeworking with marketing team &: Train team on VERTICAL PLAY BOOK
- Lead Generation activity with Marketing Team
- Coordinate the planning and execution of vertical marketing communications, promotional activities, Organize vertical events, Exhibitions
- Digital marketing: Plan and execute all digital marketing Keep track of the ongoing Vertical marketing activities, the work-in-progress status and report accurate updates to Manager.
- Demonstrate the success of penetration (measurable result)
- Execute Vertical PLAN with Sales: Collaborativeworking with sales Team : Train team on VERTICAL PLAY BOOK
- Maintain regular communications/cadence with the Sales teams to communicate on Lead Generation activity & results.
- Build applications through Presales supports
- Sales Conversion : Monitor & Track Pipeline conversion of Vertical
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Remarks: relative to his / her daily operations
What you need to have:
- Ability to organise own work, to work efficiently, productively, and independently, detail oriented and ability to manage multiple tasks.
- Customer-oriented, personable and a team player.
- Degree in Business Administration, Marketing, or equivalent business experience.
- Minimum 10+ years of Marketing experience in the related industry.
- Proven experience in B2B business development and Vertical Marketing
- B2B Industrial Sales Industrial: Extrusion Electronicswill be plus Auto etc..)
You'll only be the right candidate if you are aligned to our values and culture:
Collaborative entrepreneurial spirit
Winning through customers
High ethical standards, openness and trust
Expectations for results
Respect and value people
If you believe you match our values and have the experience we're looking for, then apply! We can't wait to hear from you
All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age and genetic information.
