Role Overview:
The Vendor Account Manager will be responsible for managing advertising campaign performance for our partner advertisers. This role focuses on optimizing advertising campaigns across Our client's's advertising products to drive measurable business outcomes. The position requires a consultative approach to help advertisers maximize their advertising investment through data-driven recommendations and proactive campaign management.
7.2 Key Focus Areas:
- Campaign performance optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and other Our client's Ads products
- Partner relationship management and consultation
- Revenue retention and growth for existing advertising partners
- Cross-functional collaboration with internal Our client's teams
Important Note: This role will exclusively support Our client's accounts and will NOT involve direct interaction with end advertisers.
- Primary Responsibilities
7.3.1 Campaign Management & Optimization
- Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met
- Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs
- Implement bid adjustments, budget modifications, and targeting refinements based on performance data
- Identify underperforming campaigns and develop action plans for improvement
- Proactively recommend campaign strategies to improve advertiser outcomes
7.3.2 Data Analysis & Reporting
- Utilize Our client's Ads reporting tools to extract insights and identify opportunities
- Create performance reports and presentations
- Track and report on key performance indicators and campaign metrics
- Map advertising performance to revenue outcomes
- Leverage data to inform strategic recommendations
7.3.3 Cross-Functional Collaboration
- Partner with Ad Success Teams, Sales, Seller/Vendor teams, and product teams
- Coordinate with internal stakeholders to resolve issues and enable solutions
- Collaborate on the development and execution of advertising plans
- Escalate technical or product-related blockers to appropriate teams
7.3.4 Sales & Revenue Management
- Identify opportunities for revenue growth within existing partner accounts
- Utilize Salesforce CRM to track opportunities, activities, and pipeline
- Maintain accurate pipeline management
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7.3.5 Performance Standards
- Activity Metrics: Meet daily/weekly call volume and opportunity creation targets
- Budget Attainment Targets: Achieve or exceed quarterly and annual Budget Attainment
- Response Time: Respond to partner inquiries within agreed SLA timeframes
- Quality Standards: Adhere to Our client's's Standard Operating Procedures (SOPs) for campaign management
- QA methodology and ownership will be jointly agreed
- Defect taxonomy and thresholds will be documented
- Vendors may raise disputes within defined timelines
- Root cause attribution will consider tool, data, and upstream dependencies
7.3.6 Process Adherence
- Follow established workflows for campaign setup, optimization, and reporting
- Maintain accurate and timely documentation in Salesforce and other systems
- Complete all required training and certification programs
- Participate in quality audits and implement feedback
- Adhere to Our client's's data security and privacy policies
7.3.7 Continuous Improvement
- Stay current on Our client's Ads product updates and industry trends
- Participate in knowledge-sharing sessions and team meetings
- Provide feedback on process improvements and tool enhancements
- Contribute to best practice documentation
- Demonstrate Our client's's Leadership Principles in daily work
7.3.8 Key Performance Indicators (KPIs)
- Budget Attainment at Account and Ad Product Level
- Number of active managed campaigns
- Campaign optimization completion rate
- Partner satisfaction scores
- Activity metrics (calls, emails, optimizations completed)
7.4 Required Experience & Skillset
- Experience in e-commerce or online advertising
- Bachelor's or Post graduate Degree (MBA) degree
- Proven work experience of 4-6 years in sales / marketing efforts
- Prior experience of managing global clients along with owning up their individual performance goals
- Understanding of digital advertising concepts, metrics, and best practices
- Superior verbal and written communication skills as demonstrated by experience
- Advanced computer literacy especially in Microsoft Office applications – Excel, Word and PowerPoint
- Sound judgment and flexibility in balancing program requirements, tight deadlines
- Desire to work in a fast-paced, challenging and ambiguous environment
- Ability to learn and adapt to new tools quickly
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- TOOLS, ACCESS & WORK ENVIRONMENT
- Personnel will operate from Service Provider premises
- Access will be provisioned on a least-privilege basis
- Vendors must support access revocation SLAs
- Our client's will provide:
- Access to required internal tools and dashboards
- Our client's-owned devices (if applicable)
- All personnel must sign Our client's-approved NDA prior to access
- All data, outputs, and insights remain Our client's confidential information
